“We weren’t sure what to expect with just doing the 50/50. We have been positively surprised with sales so far,” says Craig Fleming, co-chair of the Red Deer Kinsmen Club’s raffle. (Photo by SUSAN ZIELINSKI/Advocate staff)

“We weren’t sure what to expect with just doing the 50/50. We have been positively surprised with sales so far,” says Craig Fleming, co-chair of the Red Deer Kinsmen Club’s raffle. (Photo by SUSAN ZIELINSKI/Advocate staff)

Non-profits put their money on 50/50 draws

COVID impacts fundraising events

More charities are turning to 50/50 lotteries to raise money this year.

Cash is turning out to be an appealing prize during the pandemic.

The Red Deer Kinsmen Club decided to run forgo its annual dream home lottery because of COVID-19 in favour of just a 50/50 cash raffle.

“We weren’t sure what to expect with just doing the 50/50. We have been positively surprised with sales so far. We’re hopeful we can reach a sellout,” said Craig Fleming, co-chair of the raffle.

A sellout would net the winner $100,000.

He said tickets are more affordable than previous dream home tickets.

Many annual supporters are also choosing the larger ticket package. When tickets went on sale Oct. 1, there was the typical surge in sales. Another rush is expected at the end of December for the Dec. 31 draw.

Fleming said the pandemic has definitely created a more challenging environment for the charities the Kinsmen support.

“We support lots of different groups in town and projects. They’re not taking a year off because of COVID,” Fleming said.

Related:

2020 Kinsmen Dream Home Lottery postponed due to COVID-19

United Way Central Alberta kicks off 2020 campaign with drive-in launch

At the beginning of October, the Central Alberta Crime Prevention Centre also kicked off its first online Christmas cash lottery, with a guaranteed prize of $2,000, and a possible maximum of $5,000.

Tickets are available until midnight Nov. 15, and the draw is Nov. 23.

“Like every other organization, we have had many fundraising events that needed to be cancelled because of COVID restrictions,” said Janise Somer, the centre’s program and communications co-ordinator.

An online draw is an easy way for people to participate to win the largest cash prize the centre has ever offered, she said.

“You can easily hop on your computer, and in our case, support crime prevention initiatives in Red Deer and central Alberta just by buying a ticket.”

On Nov. 2, Central Alberta Child Advocacy Centre will launch its second annual 50/50 cash lottery.



szielinski@reddeeradvocate.com

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