A holiday campaign promoting Red Deer’s downtown businesses begins this weekend.
The annual North Pole Stroll kicks off on Saturday from 4–7 p.m. with Red Deer Lights the Night at City Hall Park, the Red Deer Public Library and on Ross Street.
This event celebrates the start of the holiday season with the lighting of City Hall Park and the Christmas Holiday Tree.
They’re will also be live music, snacks and hot beverages, a visit from Santa and the winter market.
“North Pole Stroll is a great time to explore Downtown Red Deer and all the unique businesses in the area, and a wonderful way to promote the importance of shopping local during the Christmas season,” said Catherine Robb, owner of Housewarmings.
“We’re always excited to participate and look forward to the lights, decorations and holiday cheer that can be found throughout the Downtown this time of year.”
Other events, part of the North Pole Stroll, include the Christmas Pickle from Nov. 21-Dec. 24, the Shop Downtown contest and Late Night Shopping on Dec. 8.
For the Christmas Pickle, downtown businesses will be hiding pickle decorations in their stores and there will be prizes for anybody who can find them.
The Shop Downtown contest from Kraze 101.3, where Kraze listeners will have a chance to win $100 gift card to different businesses each day of the promotion.
Many businesses will remain open until 8 p.m. for Late Night Shopping, giving Red Deerians some extra time to finish their Christmas shopping.