Olds College has officially become Olds College of Agriculture & Technology.
The institution unveiled its new branding on Wednesday after months of consultation.
“Our new brand captures the institution that we have grown into and represents the incredible work that is being done at Olds College of Agriculture & Technology,” comments Blayne Meek, Director, Marketing & Communications.
“When we started talking to members of the College community strong themes emerged around the purpose and impact of our organization, along with an intense openness to changing the existing brand framework and logo. All of the themes and insights gathered from our campus consultations were used to create the foundation of our new brand.”
According to a release, the “public facing name is paired with a new visual identity and logo that signals the strength of the College’s positioning within the educational, agricultural and ag-tech sectors”.
There is a shield, typically associated with higher learning institutions. Within the shield form, there is field and sky symbolism related to agriculture. The logo’s precise line forms, its central hexagon form, colour story and font selection — all express the College’s technological excellence. The logo also captures the concept of connection, which can be seen in the interconnectivity of the forms that create the shield.
“The ag sector is poised to undertake a dramatic evolution that will foster innovation and technology, and create economic and employment opportunities at a pace that was hard to imagine just a few short years ago,” said Patrick Machacek, VP, Development and Strategy.
“Olds College of Agriculture & Technology is positioned to lead at the forefront of this emerging ag revolution. We are shaping the hearts and minds of a new generation of learners, employers, and partners; and our new brand beautifully captures the essence of who we are and our promise to Canada’s ag sector.”