Poilievre won’t apologize for taxpayers’ dollars spent on ‘vanity videos’

Employment Minister Pierre Poilievre won’t apologize for using taxpayer dollars to produce YouTube videos of himself promoting the universal child care benefit.

OTTAWA — Employment Minister Pierre Poilievre won’t apologize for using taxpayer dollars to produce YouTube videos of himself promoting the universal child care benefit.

Poilievre insisted Friday that he’s simply using innovative ways to inform Canadians about the newly enriched and expanded child benefit.

But opposition MPs denounced the “vanity videos” as a new low for a government that has a penchant for producing partisan advertising on the public dime.

And the Canadian Taxpayers Federation agreed.

“The bottom line is that taxpayers should not be forced to pay for partisan advertising masquerading as information-based government advertising,” said Aaron Wudrick, the federation’s federal director.

The latest examples “highlight the need for an independent third party” to vet all government advertising, he added.

One of the videos shows Poilievre explaining the child benefit to shoppers at a children’s consignment clothing sale in his Ottawa riding. It was filmed on a Sunday by two members of the Employment department’s in-house creative production team, which has an annual operating budget of about $50,000.

A departmental spokesman said the Sunday shoot took two hours, which was paid overtime for the two videographers involved. Editing was done in-house during regular work hours.

A second video shows Poilievre, in rolled-up shirt sleeves, talking about the enhanced child benefit as he points to digital graphics explaining the changes.

Poilievre isn’t the only minister appearing in taxpayer-financed YouTube videos. Candice Bergen, minister of state for social development, stars in another video in which she explains what the recent changes to the universal child benefit will mean to various fictional families.

In Wudrick’s view, Bergen’s video is strictly non-partisan dissemination of factual information. But Poilievre’s videos “reference values and anecdotes that go beyond the factual changes in government policy” and amount to partisan spin.

“We believe that the real child-care experts are mom and dad. That’s why we brought in the universal child care benefit way back in 2006,” Poilievre says in one video, praising the prime minister for “putting money back in the pockets of hard-working Canadian families.”

“A one-size-fits-all, government-knows-best approach doesn’t work for families,” he says in the other video, echoing an accusation Conservatives like to level against opposition parties.

Government communications policy requires departments to use “all means of communication,” including new technologies, to inform Canadians about government policy, Poilievre’s department noted. And it’s the role of ministers to explain government policies to the public.

But even if the YouTube videos were strictly informational, Wudrick questioned their cost effectiveness, given that there have been fewer than 350 views for either of Poilievre’s videos and just 35 for Bergen’s

Prime Minister Stephen Harper has his own team of videographers who supply “exclusive” footage for 24 Seven, a weekly compilation of Harper’s activities posted online. That is also paid for by taxpayers, although the content — including plenty of clips of Harper’s wife, Laureen — is often more promotional than informational.

Harper’s office was forced to apologize last week after 24 Seven posted footage of the prime minister in Iraq and Kuwait that showed the faces of Canadian special forces soldiers, potentially endangering their lives.

In the House of Commons on Friday, NDP deputy leader Megan Leslie accused Poilievre of wasting money having himself filmed as “he skips around his riding promoting the Conservative platform” while thousands of people have lost their jobs.

She demanded to know how much the “partisan, self-promotional videos” cost. She got no answer.

“I make no apologies for informing parents of the expanded universal child care benefit,” Poilievre responded, promising to continue “aggressively” promoting the changes.

Liberal MP Marc Garneau called Poilievre’s defence “a slap in the face of all Canadians who expect accountability” and a reflection of the government’s “supreme arrogance.”

“Either that or he thinks we are stupid or possibly that we do not care. We do care,” Garneau fumed.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

230 new COVID-19 cases reported over the weekend

City of Red Deer has nine active cases

City grapples with choosing public art

‘Art is in the eye of the beholder’

Wage subsidy will be extended until December amid post-COVID reopening: Trudeau

Trudeau said the extension will ‘give greater certainty and support to businesses’

As postponed NHL season resumes, some fans say the lure of parties will be strong

EDMONTON — As hockey fans gear up for a truncated season to… Continue reading

QUIZ: Are you ready for a summer road trip?

How much do you really know about roads, motor vehicles and car culture? Take this quiz to find out.

David Marsden: The remaking of Westerner Park

Red Deer residents have been tested by the COVID-19 pandemic in innumerable… Continue reading

In reversal, UK says it will make masks mandatory in shops

LONDON — The British government decided Monday to require people to wear… Continue reading

New Zealand opposition leader quits 2 months from election

WELLINGTON, New Zealand — The leader of New Zealand’s opposition National Party… Continue reading

Federal judge voids Georgia ‘heartbeat’ abortion restriction

ATLANTA — A federal judge on Monday permanently blocked Georgia’s 2019 “heartbeat”… Continue reading

Mayor: US Marshals investigate shooting at Portland protest

PORTLAND, Ore. — The U.S. Marshals Service is investigating after a protester… Continue reading

Statistics Canada analysis suggests small hit to inflation from pandemic

OTTAWA — Statistics Canada says Canadians’ buying patterns changed so much during… Continue reading

Return of North American economy will negate need for tariffs, PM tells Trump

WASHINGTON — Prime Minister Justin Trudeau urged Donald Trump to think twice… Continue reading

Pieridae Energy says engineering company seeking exit from Goldboro LNG deal

CALGARY — The engineering company hired to build the proposed Goldboro LNG… Continue reading

Most Read