Producers scramble Broadway week by adding matinees on Thursday

Catching a Wednesday matinee on Broadway is so last year. The hot thing now is Thursday afternoon shows. Three shows making the move are Rodgers & Hammerstein’s Cinderella, Mamma Mia! and The Phantom of the Opera. Matilda the Musical may experiment with the idea this summer.

Catching a Wednesday matinee on Broadway is so last year. The hot thing now is Thursday afternoon shows.

Three shows making the move are Rodgers & Hammerstein’s Cinderella, Mamma Mia! and The Phantom of the Opera. Matilda the Musical may experiment with the idea this summer.

The change means families will be able to get to see another matinee, a lifeline for family-friendly shows. And with the city bracing for summer tourists, offering a Thursday matinee lets theatre lovers cram in more shows if they come for a long weekend.

For performers, it means more flexibility and an end to five-show weekends. Elena Ricardo, who plays Sophie in Mamma Mia!, now has Sundays completely off and can go to church and brunch. “I can’t wait,” she said. “I hope other shows catch on to this as well.”

Pop star Carly Rae Jepsen, who plays Cinderella, now has her Wednesday nights free and she said she will use the time to work on her next studio album.

“A lot of the producers I’m booking time with are happier when I’m saying, ’Let’s start at 6’ versus ‘Let’s start at 10 in the morning,”’ she said. “I personally always preferred going to a matinee. I don’t know what it is — maybe having a lazy dinner afterwards — but for me the perfect New York day is catching up with friends, a matinee and then a dinner somewhere.”

The Thursday step is the latest to scramble the traditional eight-show Broadway week that has seen the addition of shows on normally dark Monday, earlier curtains on Tuesday night, the scrapping of two shows on Sunday and even nine-performance weeks during holidays.

Just Posted

Murder charges laid against woman from the Sunchild First Nation

The 25-year-old female victim was found dead on Dec. 12

Canada caught between 2 powers, feeling alone in the world

TORONTO — First U.S. President Donald Trump attacked Canada on trade. Then… Continue reading

Carbon pricing is most efficient way to cut emissions, Canadian Chamber says

OTTAWA — Canada’s largest business group has endorsed a carbon tax as… Continue reading

Tory senators stalling laws for political advantage, Independents say

OTTAWA — Conservative senators are being accused of deliberately stalling Liberal government… Continue reading

Fashion Fridays: How to change your beauty routine

Kim XO, lets you in on her style secrets each Fashion Friday on the Black Press Media Network

WHL’s Thunderbirds, Silvertips open to NHL joining Seattle hockey market

TORONTO — The Seattle area’s major junior hockey teams aren’t worried about… Continue reading

Canadian freestyle skier Karker excited for Dew Tour’s modified superpipe

Rachael Karker has a renewed sense of confidence heading into her second… Continue reading

CBS settled with Dushku over ‘Bull’ star’s sexual comments

LOS ANGELES — CBS reached a $9.5 million confidential settlement last year… Continue reading

Kanye reignites Drake feud on Twitter, alleges threats

LOS ANGELES — Kanye West is not sending Christmas cheer to Drake.… Continue reading

Councillors in Toronto, Ottawa vote to allow retail cannabis stores

TORONTO — Councillors in Toronto have voted to allow retail pot shops… Continue reading

Barry Cooper: Separation has become a real possibility, thanks to Ottawa’s abuses

In the past couple of weeks, a retired senior oil executive, Gwyn… Continue reading

Sex assault trial for former gymnastics coach resumes in Sarnia

SARNIA, Ont. — The trial of a former high-ranking gymnastics coach accused… Continue reading

Most Read