Red Deer County will be installing this sign on the entrance road at the north end of Gasoline Alley.

Provincial regulations drive up cost of Gasoline Alley sign

Cost of Gasoline Alley sign increases to $250,000 from about $150,000

The cost of an eye-catching Gasoline Alley sign has jumped by $100,000 to meet Alberta Transportation regulations.

Red Deer County had earmarked $150,000 for the LED-lit archway at the north entrance to Gasoline Alley. The price tag has now jumped to about $250,000, county council heard this week.

County manager Curtis Herzberg said that because the sign is located right next to Highway 2, more stringent provincial government construction standards applied. Footings are required to be larger and deeper than for a sign on a typical local roadway.

Required changes will not alter the appearance of the sign, which is expected to be in place before Christmas. It will be decked out with LED lights that can be programmed to change colour for special events.

Mayor Jim Wood said despite the price increase, the county is getting a deal.

“I thought we did pretty good (with the original cost estimate), and I still think that we have.”

The county decided to advertise Gasoline Alley with a sign after the recently completed $80-million Highway 2/Gaetz Avenue interchange project significantly altered the road system.

A road designed to funnel highway traffic into Gasoline Alley is so long, drivers have been unsure they are going the right way, the county found.

The entrance sign will stand at the north entrance of Gasoline Alley, near a roundabout at the top of Leva Avenue. The sign will also help slow down traffic as it nears the roundabout.

A City of Red Deer entrance sign built in advance of the 2019 Canada Winter Games cost about $750,000, which was below the $1-million budget.

The “Welcome to Red Deer” sign that was installed at the south end of the city earlier this year was recognized by the Sign Association of Canada and Sign Media Canada.

The sign, which drew some local criticism about the cost, won two awards — best freestanding sign and best in show — at the 2019 BOCSIes (Best of Canada’s Sign Industry awards).

p

Just Posted

Red Deer region’s unemployment drops in November

Provincially and Canada-wide November jobless rate increased

Red Deer loses out on funding for addiction clinic

$8 million divided among eight communities

Man accused in toddler son’s death inept parent, not murderer: defence

EDMONTON — A defence lawyer says a man who is accused of… Continue reading

Feds approve Alberta’s carbon tax on big industrial emitters

OTTAWA — The federal government is giving the Alberta government a passing… Continue reading

Kenney to meet Trudeau next week, discuss pipelines and equalization

EDMONTON — Alberta Premier Jason Kenney and Prime Minister Justin Trudeau are… Continue reading

Fashion Fridays: Ethical and sustainable gifts for the season

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Your community calendar

Friday The Annual Old-Fashioned Country Christmas is being held Dec. 13 at… Continue reading

Woman, 58, dies after two vehicles collide with the same deer

NEEPAWA, Man. — RCMP say a 58-year-old woman is dead after a… Continue reading

B.C. treaty commissioner expects UNDRIP bill to speed treaty talks, more deals

VICTORIA — The often bumpy and slow path toward treaty making in… Continue reading

‘Kids will fall through the cracks:’ Advocates critical of child-welfare changes

WINNIPEG — Advocates for children and First Nations say the federal government… Continue reading

‘Mexico, US, Canada trade talks continue in Washington

WASHINGTON — Mexico’s top trade negotiator wrapped up an 11-hour meeting with… Continue reading

Singh reiterates support for Fredericton abortion clinic fighting to stay open

FREDERICTON — NDP Leader Jagmeet Singh visited a Fredericton abortion clinic today… Continue reading

No winning ticket for Friday night’s $21 million Lotto Max jackpot

TORONTO — No winning ticket was sold for the $21 million jackpot… Continue reading

Somber ceremony recalls those killed in Pearl Harbor attack

PEARL HARBOR, Hawaii — More than 2,000 people attended a ceremony Saturday… Continue reading

Most Read