Mercedes Messinger, owner of Messinger Meats Artisan Butcher & Bistro in Red Deer, sits in her office Tuesday afternoon, just a few days before the official launch of a fundraising lunch program that will support various charities throughout 2020. Photo by SEAN MCINTOSH/Advocate staff

Mercedes Messinger, owner of Messinger Meats Artisan Butcher & Bistro in Red Deer, sits in her office Tuesday afternoon, just a few days before the official launch of a fundraising lunch program that will support various charities throughout 2020. Photo by SEAN MCINTOSH/Advocate staff

Red Deer business supporting charities throughout 2020

A Red Deer business is raising money and awareness for a dozen central Alberta charities.

Each month in 2020, Messinger Meats Artisan Butcher & Bistro will donate $2 of every lunch purchased on Thursdays to a not-for-profit charity.

“Not everyone is capable of attending galas or paying $100 for a ticket,” said bistro owner Mercedes Messinger.

“People are tight with money and they maybe don’t want to spend or donate, because they can’t. So by doing this, I can have the ordinary Red Deerian help without spending an extra cent.

“They come out and eat and I’m giving the $2.”

Each month one of the pre-selected 12 charities will be randomly chosen.

Raising awareness for the participating charities is just as important as raising money, Messinger said.

“I feel like we all will know the names of these organizations, but we don’t really know in depth that they are doing,” she said.

“I’m not even sure how much I’ll raise (each Thursday). Say, we sell 70 lunches, that’s $140 a week. It’s not like this is going to be thousands of dollars, but it’s more than it was before.”

The monthly charity will have a representative at Messinger Meats during lunchtime on Thursdays to educate customers about the organization.

Messinger said she’s also hoping to find a sponsor to double the total donation at the end of the month.

The idea of raising awareness for various charities came to Messinger when she was at the Red Deer & District Chamber of Commerce’s business of the year awards in October.

A representative from the Central Alberta Pregnancy Care Centre was speaking after winning the award in the not-for-profit category.

“I was listening to her, fascinated, and then she said, ‘We also provide housing for the mothers.’ I said, ‘What the heck, how could I not know this?’

“That sort of stuck with me and I thought we have to get the word out for charities like this,” said Messinger.

The charities participating are expected to be announced this Friday.



sean.mcintosh@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Just Posted

New admissions have been suspended for Engineering Technology diplomas (Instrumentation, Electrical and Mechanical) and the Transitional Vocational Program at Red Deer College. (Photo by Sean McIntosh/Advocate staff)
Developmentally disabled impacted: Red Deer College suspends program

Transitional Vocational Program comes to an end

Alberta’s chief medical officer of health Dr. Deena Hinshaw is asking Albertans to do their part by observing gathering limits, staying home if unwell, wearing masks and maintaining physical distance. (Photo by Chris Schwarz/Government of Alberta)
Three new Central zone COVID-19 deaths, Alberta adds 1,433 cases

Red Deer down to 802 active cases of COVID-19

NDP education critic Sarah Hoffman holds up freedom of information requests that turned up no records. The Opposition requested back-to-school re-entry plan correspondence between Education Minister Adriana LaGrange and school boards, teachers and the media. Photo via Facebook live
NDP renews calls for Alberta gov’t to scrap K-6 draft curriculum

The NDP is once again calling on the Alberta Government to get… Continue reading

Earlier this week Alberta Health Services warned that Rocky Mountain House Health Centre emergency department would be temporarily without physician coverage from May 12, at 6 p.m., to May 13, at 7 a.m. (Photo contributed by the Town of Rocky Mountain House)
Doctors needed in Rocky Mountain House

Emergency department temporarily closed due to doctor shortage

The owner of Mae’s Kitchen in Mirror, says hamlet residents were ‘disheartened’ by a recent anti-restriction protest. The restaurant is following all the health restrictions in place. (Photo courtesy Mae’s Kitchen Facebook)
‘We don’t need that’: Mirror restaurant against recent anti-restriction protest

A week after a large anti-restriction protest at The Whistle Stop Cafe… Continue reading

Bo’s Bar and Grill owner Brennen Wowk said the hospitality industry is looking for more clarity from the province around what conditions must be met to allow for restaurants reopening. (Advocate file photo)
Frustated restaurant owners want to know government’s reopening plan

Restaurant owners feel they are in lockdown limbo

Winnipeg Jets' Kyle Connor (81) scores on Toronto Maple Leafs goaltender Jack Campbell (36) as TJ Brodie (78) defends during second-period NHL action in Winnipeg on Friday, May 14, 2021. THE CANADIAN PRESS/John Woods
Connor scores twice, Jets beat Leafs in regular-season finale

Connor scores twice, Jets beat Leafs in regular-season finale

Atletico Ottawa defender Vashon Neufville controls the ball during Atletico Ottawa’s first team practice of their inaugural season in the Canadian Premier League in Ottawa, Wednesday June 3, 2020. The Canadian Premier League plans to kick off its third season mid-June to early July in one location without fans. THE CANADIAN PRESS/Chris Wattie
Canadian Premier League delays kickoff again, looks to mid-June to early July start

Canadian Premier League delays kickoff again, looks to mid-June to early July start

Calgary’s Stephen Ames shoots 66 to take Mitsubishi Electric lead

Calgary’s Stephen Ames shoots 66 to take Mitsubishi Electric lead

Nashville Predators goaltender Juuse Saros (74) deflects a shot against the Carolina Hurricanes during the first period of an NHL hockey game Saturday, May 8, 2021, in Nashville, Tenn. (AP Photo/Mark Zaleski)
NHL postseason: Who’s hot as the playoffs arrive?

NHL postseason: Who’s hot as the playoffs arrive?

Ottawa Senators' Connor Brown, right, celebrates a goal with teammates during third period NHL action against the Montreal Canadiens, in Ottawa, Wednesday, March 5, 2021. Brown will lead a young Canadian squad into the world hockey championship in Riga, Latvia. THE CANADIAN PRESS/Sean Kilpatrick
Ottawa forward Connor Brown leads Canada’s roster at world championship

Ottawa forward Connor Brown leads Canada’s roster at world championship

FILE - In this Nov. 9, 2018, file photo, Hockey Hall of Fame inductee Jayna Hefford shakes hands with people associated with the hall before a hockey game between the Toronto Maple Leafs and the New Jersey Devils in Toronto. The Professional Women’s Hockey Players’ Association is forging ahead in its bid to establish an economically sustainable professional league in North America with or — for now — without the NHL’s full financial backing. In response to Sportsnet.ca reporting the NHL was not in a position to operate a women’s league for the foreseeable future, PWHPA executive Jayna Hefford wrote in an email to The Associated Press late Thursday that her group has begun developing what she called “a parallel path for a future that doesn’t rely on NHL support.” (Frank Gunn/The Canadian Press via AP, File)
PWHPA forging ahead without NHL backing of women’s hockey

PWHPA forging ahead without NHL backing of women’s hockey

‘No secrets’ and no certainty in one-of-a-kind NHL playoffs

‘No secrets’ and no certainty in one-of-a-kind NHL playoffs

Supporters dance during a rally against measures taken by government and health authorities to curb the spread of COVID-19 at the Whistle Stop Cafe in Mirror, Alta., on Saturday, May 8, 2021. RCMP say they have ticketed four people after the rally that was attended by hundreds.THE CANADIAN PRESS/Jason Franson
Alberta leadership responsible for protests against public health orders: expert

Alberta leadership responsible for protests against public health orders: expert

Most Read