Red Deer businesswoman contributes ‘secrets’ to new book about being a successful entrepreneur

Judy Lee says belief in your idea is the most important thing

BY LANA MICHELIN

ADVOCATE STAFF

Thirteen years ago, Red Deer businesswoman Judy Lee followed her intuition and opened a downtown cafe with a business partner.

The successful Cafe Millennium has now outlasted even Lee’s involvement in it. The entrepreneur recently decided to sell her shares in the going concern to her partner in order to follow other pursuits. But she remains proud that a cafe she thought could draw downtown workers for lunch has “turned into an amazingly successful place.”

Lee is sharing her business secrets in a new book that taps into the experiences of 19 female entrepreneurs from around the world.

The No B.S. Truth: What it Really Takes to Run a Successful Business is a collection of stories from 19 business owners that hit upon some universal truths, said Lee, one of the “co-authors.”

After reading the various accounts in the self-published book that will be available on Dec. 7, Lee found that “the No. 1 thing is to trust your feelings and listen to your gut.” She believes having faith an idea helps connect entrepreneurs to the right people who can get their new businesses going.

Lee knows many people who talk themselves out of things. “They think I don’t have time, I don’t have a degree, or I’m too old…” But opening a business requires an optimistic leap of faith, then a lot of passion,” said Lee, who’s now taking training courses and volunteering with the women’s shelter.

Before opening the Cafe Millennium, “I didn’t know what would happen… but I knew I had to go for it. You have to believe in yourself and be strong.”

The book will be available through Amazon, or by emailing Lee at judylee65@hotmail.ca.

lmichelin@bprda.wpengine.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

3 active COVID-19 cases remain in Red Deer

47 new cases Tuesday in Alberta, still 620 active cases

Severe thunderstorm watch in place for Red Deer

Environment Canada issued the watch Tuesday afternoon.

Red Deer RCMP seek public assistance after hit and run with pedestrian

A hit-and-run collision sent a pedestrian to hospital Monday evening in Red… Continue reading

COVID-19 milestones recounted in Red Deer museum display

Citizens have been adapting to the ‘new normal’ in innovative ways

Central Alberta artist depicts those lazy, hazy (virus-free) days of summer at Sylvan Lake

David More’s Shore Figures exhibit is showing at the Red Deer museum

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

Charges dropped against N.S. woman injured during arrest in racial profiling case

Charges dropped against N.S. woman injured during arrest in racial profiling case

Conservative stalwart Scott Reid backing newcomer Leslyn Lewis for leadership

Conservative stalwart Scott Reid backing newcomer Leslyn Lewis for leadership

Planned class-action lawsuit alleges illegal strip-searches of federal prisoners

Planned class-action lawsuit alleges illegal strip-searches of federal prisoners

Two protesters get conditional discharge after Alberta turkey farm demonstration

Two protesters get conditional discharge after Alberta turkey farm demonstration

Daisies bring a sunny look to the garden

Daisies bring a sunny look to the garden

IIHF encouraged by NHL’s potential return to Olympics in ‘22

IIHF encouraged by NHL’s potential return to Olympics in ‘22

Raptors coach Nick Nurse knows attention to family will be key for players

Raptors coach Nick Nurse knows attention to family will be key for players

NFL, NFLPA still haven’t resolved all protocol for camps

NFL, NFLPA still haven’t resolved all protocol for camps

Most Read