Red Deer businesswoman contributes ‘secrets’ to new book about being a successful entrepreneur

Judy Lee says belief in your idea is the most important thing

BY LANA MICHELIN

ADVOCATE STAFF

Thirteen years ago, Red Deer businesswoman Judy Lee followed her intuition and opened a downtown cafe with a business partner.

The successful Cafe Millennium has now outlasted even Lee’s involvement in it. The entrepreneur recently decided to sell her shares in the going concern to her partner in order to follow other pursuits. But she remains proud that a cafe she thought could draw downtown workers for lunch has “turned into an amazingly successful place.”

Lee is sharing her business secrets in a new book that taps into the experiences of 19 female entrepreneurs from around the world.

The No B.S. Truth: What it Really Takes to Run a Successful Business is a collection of stories from 19 business owners that hit upon some universal truths, said Lee, one of the “co-authors.”

After reading the various accounts in the self-published book that will be available on Dec. 7, Lee found that “the No. 1 thing is to trust your feelings and listen to your gut.” She believes having faith an idea helps connect entrepreneurs to the right people who can get their new businesses going.

Lee knows many people who talk themselves out of things. “They think I don’t have time, I don’t have a degree, or I’m too old…” But opening a business requires an optimistic leap of faith, then a lot of passion,” said Lee, who’s now taking training courses and volunteering with the women’s shelter.

Before opening the Cafe Millennium, “I didn’t know what would happen… but I knew I had to go for it. You have to believe in yourself and be strong.”

The book will be available through Amazon, or by emailing Lee at judylee65@hotmail.ca.

lmichelin@bprda.wpengine.com

Just Posted

Coat, cash donations accepted on the side of the road in Red Deer

Fifth annual Coats for Kids and CACPC Charity Checkstop held Saturday afternoon on Taylor Drive

UPDATE: Red Deer RCMP locate missing 64-year-old woman

Red Deer RCMP have located a 64-year-old woman, who was reported missing,… Continue reading

Not a political question: Thunberg calls for climate action in Alberta

EDMONTON — Teen climate activist Greta Thunberg marched into the middle of… Continue reading

Alleged sex assault victim details struggles in proposed suit against Toronto school

TORONTO — A former student at an all-boys Catholic school in Toronto… Continue reading

WATCH: Red Deer Citizens on Patrol monitoring downtown with new program

Volunteers will patrol downtown Red Deer to help keep the city safe.… Continue reading

Your community calendar

Tuesday The Small Business Centre at Burman University’s School of Business invites… Continue reading

Ever since I was a youngster, my life has gone to the dogs

I’ve really been going to the dogs lately. “That’s for sure,” you… Continue reading

By necessity, some stories are sad

One of the comments I received was my columns have gotten away… Continue reading

RDC Kings draw, Queens soccer fall to Kodiaks

The RDC Kings moved one step closer to securing an Alberta Colleges… Continue reading

Scheer won’t say if Conservatives hired consultant to ‘destroy’ People’s party

TORONTO — With election day less than 48 hours away, Andrew Scheer… Continue reading

Man’s death in Richmond, B.C. suspicious, not random, say investigators

RICHMOND, B.C. — The discovery of a man’s body in a Richmond,… Continue reading

Quebec man found guilty of first-degree murder in slaying of ex-wife, stranger

ST-JEROME, Que. — A Quebec man was found guilty of first-degree murder… Continue reading

Most Read