A Canadian company has released a version of Monopoly based entirely on landmarks in Red Deer.
Outset Media, based out of Victoria, B.C. has partnered with Walmart Canada to launch a new limited-edition board game that celebrates all things Red Deer.
Red Deer-Opoly underwent a limited run of production of about 600 copies available now in the city at both Walmart locations.
The game includes locations like The Kerry Wood Nature Centre, Kin Kanyon, Red Deer Polytechnic, Three Mile Bend and Bower Ponds. It also features several local businesses.
“We try to feature a little bit for everyone. It’s not just streets. Local businesses, points of interest and everything in between,” said Jean-Paul Teskey, senior vice-president of Outset Media.
Teskey also noted that because Monopoly is the best selling game of all time, it makes it really unique for citizens in a city to see a version of their town featured.
“To play a game that everyone kind of knows and likes to play just makes it so much more personal and fun when you’re doing it with streets and places that you know and live around,” he said.
It was Walmart that first approached Teskey’s company about three years ago with the idea to feature different communities in their own version of Monopoly.
It’s taken off from there, they’ve done the game with about 200 different cities and towns across the country.
“We started with places like Toronto, Montreal, Vancouver… we quickly found that the whole concept was embraced far more by smaller communities and smaller cities and towns. I think because of the uniqueness,” he said.
Teskey said a lot of the work to find the right blend of places and streets in Red Deer was done remotely but they still connect with people locally to confirm certain details for the game.
“We don’t even tell people they’re going to be in, it is just meant to be something fun and a celebration of all things Red Deer,” he said.
Teskey added that he’s unsure how long they’ll keep producing Red Deer-Opoly, as it’s entirely based on demand.
“It will be available for Christmas for sure and hopefully we continue doing it. If it’s a great success, we’ll keep running it again. It’s hard to say how long,” he added.