(Advocate file photo).

(Advocate file photo).

Red Deer charity pulls out of Coldest Night fundraiser

The Mustard Seed in Red Deer will no longer be participating in Coldest Night of the Year (CNOY) as of February 2023.

“After careful and prayerful deliberation, we have decided that the cost to partner with CNOY has become far greater than the benefits to the people and communities we serve,” said Rowena Browne, Chief Development Officer of The Mustard Seed.

Coldest Night of the Year is a winter fundraising walk that raises money for various local charities. Administrators at the Mustard Seed determined that staffing and other costs to participating in the fundraiser weren’t worth what was eventually gained from it.

Browne expressed gratitude to all who have supported the city’s vulnerable population through the walk for the past seven years. “Your continued support makes it possible for us to provide an anchor of hope to those who are experiencing poverty and homelessness in our community.”

The Mustard Seed will be planning other events to support its mission, to be announced later in the New Year.

For more information on this Christian charity, please visit TheSeed.ca and check out other ways, to support The Mustard Seed’s collective vision to eliminate poverty and homelessness in the community.

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