Red Deer College launches student campaign

Student and alumni recruited to tell their RDC stories.

Red Deer College is launching a three-month campaign to attract new students.

Students and alumni have been enlisted to explain why they chose the college in the RDC Reasons campaign.

“We’re very excited to launch this year’s campaign, which focuses on the reasons why people have chosen to come to Red Deer College for their post-secondary education,” says Joyce Fox, director of marketing and communications.

Videos, blog articles, billboards and other advertising formats will be used to highlight what the college has to offer. Social media and an RDC Reasons webpage will be used as forums for online discussions about the college’s impact.

“By providing these opportunities for people to engage with the college, our intention is to learn more about people’s reasons and to share these with a larger audience,” says Fox.

RDC offers more than 100 programs, including full degrees, certificates, diplomas and skilled trades programs. More than 8,000 full-and part-time credit students have chosen the college along with 36,000 youth and adult learners through the School of Continuing Education.

The campaign runs until April 30. For more information go to: RDC Reasons.

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