Red Deer Mayor Tara Veer speaks at the opening of the new Servus Arena, a Canada Winter Games project. (Advocate file photo).

Red Deer council city plans to boost the city’s profile, while creating a safer community

New Strategic Plan solidifies council’s vision for the next four years

Growing public concerns about crime, as well as the big economic boost provided by the 2019 Canada Winter Games, will both influence Red Deer city council’s priorities for the next four years.

The city’s new strategic plan centres on four goals: To have a safe, socially responsible city, which is also an economic leader, and a chosen destination.

Mayor Tara Veer said the plan approved earlier this month will set the course for council and be a guide for administrative policies until 2022.

A big change from previous plans is the safe city aspect— as well as Red Deer becoming a chosen destination for out-of-town events and tourists.

Increasing community concerns about crime and downtown safety were behind council adopting the “safe and secure community” theme, said Veer. But council also saw how hosting a national event, such as the games, can boost the local the economy, causing major development and spin-off for businesses.

Veer said making Red Deer a chosen, four-season destination is a new aim that wasn’t part of previous strategic plans.

“We are now recognizing that the more we promote our city… the more we will see a return on that investment.”

While the planning document is very broad in scope, it is meant to be considered as a strategy that outlines priorities and opportunities for change.

The 2019-2022 strategic plan states Red Deer is:

* a safe and secure community. Safety is strengthened through enforcement, prevention, intervention and education.

* a socially responsible city. Red Deer offers a welcoming community where everyone can enjoy a high quality of life. This means advocating for much-needed social infrastructure and “building a resilient community.”

* an economic leader that capitalizes on the city’s central location. Red Deer is a strong, dynamic, diverse economic hub, fostered by entrepreneurship and innovation and a revitalized downtown.

* a chosen four-season destination; a “city within a park” where visitors can enjoy the greenbelt, trails and distinctive amenities. “Centrally located, we attract events that generate investment and enhance our community identity.”



lmichelin@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Just Posted

Moms visit Red Deer’s overdose prevention site

Moms Stop The Harm meet in Red Deer

Lacombe County land dispute to be resolved

Landowners next to new Kuhnen Natural Area feared trespassing and liability issues

Average fall, cold winter ahead, The Weather Network predicts

Canadians can expect average temperatures this fall that will give way to… Continue reading

After bankruptcy filing, Purdue Pharma may not be off hook

OxyContin maker Purdue Pharma and its owners expressed sympathy but not responsibility… Continue reading

Energy prices spike after Saudi oil attack, US blaming Iran

DUBAI, United Arab Emirates — Global energy prices spiked on Monday after… Continue reading

WATCH: 2019 Canada Winter Games will leave a lasting legacy, say organizers

It leaves Red Deer with the infrastructure and confidence to host future such events

Your community calendar

Wednesday Central Alberta Historical Society annual general meeting is 6 p.m. at… Continue reading

Opinion: City must aim for zero per cent tax hike

Red Deer city council is discussing the benefits of multi-year budgets, which… Continue reading

Health: Are North Americans wimps when it comes to pain?

How do people in other countries handle pain following various surgical procedures?… Continue reading

Israeli PM puts scare into voters in bid to keep power

Benjamin Netanyahu’s work is almost done. If he wins Tuesday’s election and… Continue reading

Taylor Pendrith wins Canadian player of the year honours on Mackenzie Tour

Taylor Pendrith’s season on the Mackenzie Tour didn’t end the way he… Continue reading

Thousands of fans show up to celebrate Bianca Andreescu’s U.S. Open title

MISSISSAUGA, Ont. — Some fans showed up to Celebration Square in downtown… Continue reading

10 Canadian albums contend for prestigious Polaris Music Prize

TORONTO — Five Quebecois music acts, a Top 40 singer and well-travelled… Continue reading

Rocker Ric Ocasek, frontman of The Cars, dead at 75

NEW YORK — Ric Ocasek, The Cars frontman whose deadpan vocal delivery… Continue reading

Most Read