Red Deer’s Lowe’s home improvement store will converted to a RONA+ store, the company announced on Thursday.
Lowe’s is owned by Quebec-based RONA Inc., which operates 425 corporate and affiliated stores under the RONA, RONA+, Lowe’s, Dick’s Lumber and Réno-Dépôt banners.
The local Lowe’s will be re-branded in the coming weeks and will join the north RONA at 7730 Gaetz Avenue, which was converted from Totem Building Supplies in 2016.
“This project is part of a nation-wide plan set into motion last June that will see Lowe’s stores in Canada progressively make the switch to RONA, an iconic brand that has served communities across the country since its founding in Quebec in 1939,” the company says in a news release.
“This is an important step for the future of RONA,” says RONA Inc. CEO Andrew Iacobucci. “The conversions of Lowe’s stores represent a significant investment and a renewed commitment to the RONA brand.
“RONA has been a household name for home improvement in Canada for close to 85 years now. It stands for great service, exciting product and brand assortments, good value, and a strong sense of community. We want to build on that and create momentum for this beloved Canadian-operated brand.”
Lowe’s opened its doors at its location at the south end of Taylor Drive. It survived a 2019 restructuring that saw six Alberta stores shuttered as part of a Canada-wide move to close 34 under-performing stores, 26 RONAs, six Lowe’s and two Réno-Dépôts.
Lowe’s will remain open during the conversion, guarantees offered by Lowe’s will be honoured, gift cards will still be accepted at RONA+ stores and other Lowe’s stores in Canada, and private brands will remain in the stores’ offering.
RONA says it will also “continue to maintain its commitment to Canadian vendors and its affiliated dealer network.”