Artist rendering of proposed archway (City of Red Deer image).

Red Deer’s planning commission wants green gateway painted red

Corporate colouring on proposed archway troubles Coun. Vesna Higham

A controversial green archway has raised debate about how much corporate branding is too much in the City of Red Deer.

A clad metal “gateway,” painted in the lime green logo colour of Servus Credit Union, was proposed for the end of a raised walkway that would extend out from the new Servus Arena to 43rd Street.

The stand-alone structure, shaped like an enormous half a circle, was to stand near 43rd Street at the site of a new contoured pedestrian crossing. It was considered as part of a parking lot reconstruction in front of the new Servus Arena and Pidherney Curling Centre.

Red Deer’s Municipal Planning Commission members heard on Wednesday that, while the lot improvements will be paid for by the city, the arch was suggested by Servus, which would finance it and paint it a Servus green.

Related:

Servus Arena takes shape

Commission member and city councillor Vesna Higham took issue with having corporate branding on a architectural feature that spotlights a walking pathway that will eventually stretch to the Golden Circle and Bluegrass Sod Farm Spray Park.

While Servus paid towards arena construction to get naming rights to the facility, the archway wasn’t included in this deal. Higham praised the company for its generosity but suggested it be recognized for financing the arch with a plaque.

The councillor, who has heard some residents’ concerns about corporate branding on public structures, made a motion that the archway be painted in the City of Red Deer’s own red instead.

Although a few commission members didn’t mind the lime green, Red Deer Mayor Tara Veer sided with Higham and helped sway the majority of the board to vote for red.

MPC’s role is to uphold the city’s planning vision, and having a City of Red Deer-branded gateway “keeps with the vision of our Master Plan,” Veer explained.

If the colour change isn’t approved by Servus, the proposed arch will be withdrawn. But “I wouldn’t want to lose it,” added Higham, who would then seek city funding.

The approved parking lot expansion will include 509 vehicle stalls and the paving of the gravel lot near the skateboard park (the large empty lot across 43rd Street will remain unpaved for now). A tree-lined pedestrian path, planted “islands” between stalls, and a flashing light at the pedestrian crossing will also be featured.



lmichelin@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Just Posted

Red Deer record store celebrates its last Record Store Day

The Soundhouse, a guitar and record shop in downtown Red Deer, closes its doors next Saturday

WATCH: On 4—20 Day in Red Deer, marijuana users say legal weed a long time coming

Not wanting to wait for the federal government to legalize recreational marijuana,… Continue reading

Former Central Alberta MLA appealing fine for not protecting a list of 20,000 electors

List included names and addresses of voters in Rimbey-Rocky Mountain House-Sundre

Proposed Alberta legislation would protect consumers

Alberta Utilities Commission would be given power to penalize natural gas and electricity providers

Red Deer beginning two major construction projects

Ross Street’s 1935-era water main to be replaced and 67th Street roundabout landscaped

WATCH: Central Alberta bouldering competition

Central Alberta climbers looked to prove they’re the best at a competition… Continue reading

WATCH: Red Deer RCMP and Emergency Services play for Humboldt

Red Deer police officers and firefighters laced up their skates to raise… Continue reading

WATCH: Flooding closes portion of Red Deer’s 43 Street

A portion of 43 Street in Red Deer was closed Saturday morning… Continue reading

After air accidents, survivors grapple with flying again

Hundreds of hands grappling with oxygen masks. Flight attendants warning passengers to… Continue reading

Queen Elizabeth to attend pop concert for 92nd birthday

LONDON — Queen Elizabeth is marking her 92nd birthday with a Saturday… Continue reading

‘Such a great person:’ Funeral being held for assistant coach with Broncos

STRASBOURG, Sask. — Mark Cross was a ferocious competitor when he played… Continue reading

UPDATE: Missing Innisfail woman located

A 54-year-old Innisfail woman, who had not been seen since Wednesday, has… Continue reading

Hellebuyck makes 30 saves, Jets beat Wild in Game 5 to advance to Round 2

WINNIPEG — Bryan Little’s teammates were happy they could deliver something special… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month