Red Deer’s new welcome sign, located along the entrance into the city from the Gaetz Avenue Interchange, has a complementary sign featuring a stylized antlers. (Photo by SUSAN ZIELINSKI/Advocate staff)

Sign cost a concern for some in Red Deer

Installation complete on south end welcome signs

The $1.06-million price tag for Red Deer’s new entrance signs on the south end of the city has raised some eyebrows.

The welcome sign on the east side of the entrance into the city from Highway 2 that was put in place on Jan. 31 now has a complementary sign on the west side of the same entrance, closer to the highway.

Julia Harvie-Shemko, the city’s director of communications and strategic planning, said feedback to the signs have been mixed with the biggest concern being the cost, which includes the design, construction, landscaping and other associated costs.

Some of the cost was reduced with the help of Alberta Transportation that has been working on the new Gaetz Avenue interchange where the signs are located.

“There are lots of people that see that it’s an opportunity for us to show people where Red Deer actually is and who we are. It’s really intended to bring people off the highway and into the community,” Harvie-Shemko said.

The metal and aluminum welcome sign stands more than six-metres high, with Red Deer spelled out in red against a backdrop of grey, vertical beams. Two red metal ribbons twist and curve beneath the words Welcome and Bienvenue in white letters.

The equally large complementary sign has red ribbon that finishes off with stylized antlers.

She said the new sign is a big improvement on what was there and having two parts to the sign will attract interest from people driving by on the highway.

“Even if they don’t turn in the first time they drive by, maybe the next time they drive by they’ll pull into Red Deer and it can help with our economic development and bring people into the community.”

Related:

New sign aims to elevate city’s profile

Canada Winter Games bid opened floodgates of sports tourism in Red Deer

She said the signs will last for decades and previously there was no opportunity to have a better sign at the location.

The signs were in place in time for the start of the 2019 Canada Winter Games.

Spotlights have been installed, and landscaping will be completed in warmer weather.



szielinski@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Just Posted

UPDATED: Economy and health care expected to be hot election topics

Premier Rachel Notley makes announcement on Tuesday morning

Cruel and sadistic: Central Alberta dog rescuers believe there are dog fighting rings in province

With the increased number of stolen dogs, some central Alberta rescuers are… Continue reading

Red Deer hospital expansion recognized in throne speech

Society for Hospital Expansion in Central Alberta calls for more details

Mixed Nuts revue presented Saturday to kick off first Carole Forhan Theatrical Scholarship

Broadway songs, comedy skits are part of the Red Deer Players production

Opinion: Let’s be heard ‘loud and clear’ during provincial election campaign

By David Marsden During the banquet for Sunday’s Boston Bruins alumni game,… Continue reading

Documentary on Colten Boushie case to open Toronto’s Hot Docs festival

TORONTO — A film examining the case of a young Indigenous man… Continue reading

Want to help bees? Plant flowering herbs

Herbs are among the most useful plants in nature. They can tantalize… Continue reading

UN: Gene editing for human reproduction is ‘irresponsible’

GENEVA — A panel convened by the World Health Organization said it… Continue reading

Photos: Three moose spotted in Red Deer Tuesday

Three moose were spotted in Red Deer Tuesday morning. Red Deer resident… Continue reading

Andreescu rockets to No. 24 in WTA Tour rankings after Indian Wells title

Canada’s Bianca Andreescu has rocketed to No. 24 in the WTA Tour… Continue reading

Canadian figure skaters looking to reach new heights at world championships

Nam Nguyen, Alaine Chartrand and Kirsten Moore-Towers and Michael Marinaro all have… Continue reading

Man linked to largest art heist in history freed from prison

HARTFORD, Conn. — A reputed Connecticut mobster who federal authorities believe is… Continue reading

Most Read