The Launch at Sylvan Lake opened in 2021. (Janaia Hutzal photo)

The Launch at Sylvan Lake opened in 2021. (Janaia Hutzal photo)

Sylvan Lake business receives federal tourism funding

The Launch at Sylvan Lake Inc. to receive $100,000 for improvements

The federal government announced $17.5 million in tourism and event funding for Alberta on Tuesday.

Edmonton’s K-Days fair will get $10 million and the remaining $7.5 million will go towards 29 tourism projects, including $100,000 for The Launch at Sylvan Lake Inc.

The Launch located at the marina at 5220 Lakeshore Drive includes the Boat and Brew, which offers pontoon, tubes, paddleboards and kayak rentals and includes a full-service marine store, offering batteries, life jackets and other supplies. The coffee shop also offers sandwiches, gelato and other snacks.

The funding is going to go towards sprucing up the interior and exterior of the building to improve its functionality, appearance and patio.

The K-Days investment will go towards site improvements aimed at repositioning Klondike Park as a year-round destination, as well as creating new revenue streams to ensure the future sustainability of the K-Days event. Programming will be expanded to include Indigenous Peoples, new Canadians, Francophones and LGBTQ2S+ communities.

The $7.5 million investment to support 29 tourism projects is provided through the Tourism Relief Fund and the Regional Relief and Recovery Fund, delivered in Alberta by PrairiesCan.

“This investment will help tourism operators launch new or enhanced experiences, and develop long-term strategic plans that ensure the continued growth of the tourism sector in Alberta,” says a release announcing the funding.

The tourism sector is one of the hardest hit over the last two years. The combined federal investment of $17.5 million is expected to help create or maintain about 4,300 tourism jobs for Albertans, attract more than 2.1 million domestic and international visitors to the province and position Alberta’s economy for long-term growth.

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