‘The deciding factor:’ Suburban women play important role in Manitoba election

WINNIPEG — Manitoba’s political parties are using their platforms, candidates and advertisements to reach out to women voters who some analysts say could play a deciding role in important constituencies in Tuesday’s election.

The Progressive Conservatives have ads about Brian Pallister’s humble roots and family life, a possible attempt to soften a leader whose approval rating remains low with women. His wife, Esther, has also appeared by his side at many campaign events.

The party has tried to highlight NDP Leader Wab Kinew’s past misogynistic rap lyrics and social media posts. Attack ads have pointed to domestic violence allegations made by Kinew’s former partner. He has denied them.

Despite the Tories’ efforts, Kinew has continued to poll more favourably with women.

The New Democrats have rolled out a campaign about their leader’s redemption — how he has become a supportive family man, husband and father. They’ve also used attack ads with women, who appear to refer to Pallister as an “ass.”

“In some ways, this election has really been subtly and really overtly about women,” says Mary Agnes Welch with Probe Research.

Welch says men tend to vote the same way every election but women are more likely to support different parties. Getting the female vote doesn’t guarantee a win, she adds, but it can swing key seats — specifically suburbs — and affect whether a minority or majority government takes office.

“How women vote in those key ridings in this election could be the deciding factor because they are the ones that shift.”

A Probe Research poll released earlier in the week showed the Progressive Conservatives had a significant advantage among male voters, but only a slight edge among women.

A different poll by Mainstreet Research on Friday had the two parties neck and neck with female voters.

Traditionally, women have leaned towards the New Democrats, Welch says. Under former premier Gary Doer, the NDP gathered and retained the female vote, particularly in the suburbs.

But when Greg Selinger stepped into the job, women voters dropped away.

“How important is that women’s vote? My contention has always been that it is, in many ways, more fluid than men,” Welch says.

Christopher Adams, a political analyst with the University of Manitoba, says women watched as key female NDP politicians walked away and the party raised the provincial sales tax.

In the 2016 election, Adams says, more women voted Progressive Conservative and many didn’t vote at all.

“A lot of the middle-class women moved over to Brian Pallister, not because they were attracted to his policies, but just that they were tired of the NDP.”

Key for the Tories is to retain those votes and, therefore, the suburban ridings they secured in the last election, Adams says.

Polls have shown health care is the largest issue for Manitobans, and specifically for women.

Pallister has been criticized for his government’s health-care overhaul that has some emergency rooms in Winnipeg and most of the province’s quick-care clinics. Adams says that’s why significant health promises, including one to inject an extra $2 billion in the health budget, have been repeated.

The New Democrats have focused their campaign on health. They are promising to hire and train more nurses and reopen two Winnipeg emergency rooms.

Adams says that’s helped bring back some women to the NDP, but it may not be enough to flip any constituencies.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Carl’s Jr. in Red Deer area closed

Co-owner of Carl’s Jr. in Gasoline Alley was caught using his bare hands to handle sauce in 2017

Cattle Show set to return to Stettler Jan. 31st and Feb. 1st

“Stettler, historically, has been a very strong cattle community. It was a real hub for the cattle industry.”

Quebec MP Gerard Deltell says non to Tory leadership

OTTAWA — Quebec MP Gerard Deltell says he’s decided not to enter… Continue reading

Studies question assumptions on industrial damage to Wood Buffalo park

New research suggests Canada’s largest national park is not drying out from… Continue reading

WATCH: Canadian kid shovelling snow video goes viral

Rory might just be Canada’s most popular toddler right now, thanks to… Continue reading

Your community calendar

Jan. 22 Downtown House Senior Center (5414 43 St.) in Red Deer… Continue reading

SpaceX launches, destroys rocket in astronaut escape test

CAPE CANAVERAL, Fla. — SpaceX completed the last big test of its… Continue reading

Canada’s Jeff Smith wins way back to PDC pro darts tour via qualifying school

WIGAN, England — Canadian Jeff Smith has won his way back to… Continue reading

Skate Canada to wait on final decision for world championship team

MISSISSAUGA, Ont. — Ice dancers Piper Gilles and Paul Poirier headline the… Continue reading

Canadian golfer Lee finishes in fifth place at Singapore Open, Kuchar wins

SINGAPORE — Canadian golfer Richard T. Lee shot 1-over 71 on Sunday… Continue reading

Armed Forces being mobilized to help Eastern Newfoundland dig out

ST. JOHN’S, N.L. — The federal government is mobilizing the Armed Forces… Continue reading

Couple together for nearly 65 years die on the same day

ARNOLD, Mo. — A couple who had been together for nearly 65… Continue reading

Canadian airlines feel the pressure of flight-shaming and the ‘Greta effect’

MONTREAL — Swedish may not be the lingua franca of the aviation… Continue reading

Most Read