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Tim Hortons Smile Cookie Campaign to support Reading College

Buying a smile cookie at Tim Hortons next week will help support children who are learning to read.
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The Smile Cookie Campaign, which runs Sept. 13-19 at Tim Hortons restaurants in Red Deer, will support the Foundation for Red Deer Public Schools’ Reading College. (Photo by Advocate staff)

Buying a smile cookie at Tim Hortons next week will help support children who are learning to read.

All proceeds from the annual Smile Cookie Campaign will support Reading College, a project of the Foundation for Red Deer Public Schools that aims to help teach children to read.

“We set up this amazing and fun summer program for kids in Grade 2 where they learn to love reading and gain the skills to continue their growth as learners,” said Chad Erickson, Red Deer Public Schools superintendent.

“Reading is the foundation for success in school and life. If we can help further develop their skills and instill a love for reading, it creates a lifetime of difference for that child. It will make a difference for them, make a difference for their families and make a difference in their life experiences. That’s the beauty of Reading College.”

This year, there were 64 graduates of the Reading College program, which runs over the month of July. The graduation ceremony was held in the Red Deer Polytechnic gymnasium.

READ MORE: 64 students graduate from Reading College in Red Deer

“The Smile Cookie Campaign is a great opportunity to raise awareness on the importance of literacy, it really does create life chances for students,” said Kristine Plastow, foundation board chair.

“Reading College is made possible through great support from our community and Tim Hortons – we could not operate it without this support. I encourage the community to get out there and buy their cookies next week.”

From Monday to Sunday, Tim Hortons restaurant owners in Red Deer will donate all proceeds from sales of a special smiling chocolate chunk cookie to support the program. The $1 treat helps community programs across Canada in the cities where they are sold.

“On behalf of all restaurant owners and team members in Red Deer, I would like to thank our loyal guests for their generosity and support of the Smile Cookie campaign,” said Tanya Doucette, Tim Hortons Restaurant owner in Red Deer.

“Tim Hortons is thrilled to support The Foundation for Red Deer Public Schools and Reading College with the funds raised and bring smiles to so many people’s faces.”



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Sean McIntosh

About the Author: Sean McIntosh

Sean joined the Red Deer Advocate team in the summer of 2017. Originally from Ontario, he worked in a small town of 2,000 in Saskatchewan for seven months before coming to Central Alberta.
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