Discovery Canyon is among the yet-to-be-sponsored facilities (Advocate file photo).

Title sponsors still sought for some Red Deer facilities

There’s a goal of increasing private funding in public projects

There’s the — put your name here — Discovery Canyon water park, the yet-untitled City Cultural Services building, and the (still-needs-a-moniker) Northside Community Centre.

Corporations that want naming rights to City of Red Deer facilities still have these three high-profile locations to choose from.

Several other spaces are already tied to title sponsors, including the downtown Servus Arena, the Stetters Place sports pavilion in Great Chief Park and the Motorworks Fields, new sports fields named after Alberta European Motorworks.

In a revenue-generating move, Red Deer city administrators have been encouraged by council to reach out to Red Deer-area corporations that want to give back to the community. By contributing funds for the chance to put their names on a title sign for a facility, businesses can help build community legacies, while raising their own profiles, said Shelley Gagnon, manager of Recreation, Parks and Culture for the City of Red Deer.

Related:

Setters place opens

Sportsfields get sponsor

Servus sponsors arena

The Collicutt Centre recreation facility and the Blue Grass Sod Farm Spray and Play Central Park are early examples of sponsorships that happened before the city had an established criteria for increasing the private funding of public spaces, said Gagnon.

The city now has an official goal of reducing debt and reliance on tax dollars for infrastructure projects by exploring these kinds of sponsorships. It’s an idea also being tapped by the Westerner Exhibition Association and Red Deer College.

If a corporation expresses interest in a title sponsorship, negotiations are undertaken to achieve a deal that’s good for the business and also works for the city, added Gagnon. For instance, Servus Credit Union gave $1 million to have its name on the arena for 15 years. J.T. Setters and Sons Construction paid $250,000 over seven years for naming rights to the sports pavilion in Great Chief Park, and Alberta European Motorworks got the title sponsorship for the new northeast soccer and football fields for $75,000 over 10 years.

Businesses can stipulate certain community benefits. For example, Gagnon said there’s a free monthly public skate at the Servus Arena because the corporation asked for it.

Gagnon believes sponsored projects drew corporate excitement because of their brand-new status, while the still-available spaces, including Cultural Services at the former Central Elementary School, and Discovery Canyon, are re-does of established spaces (the Northside Community Centre won’t be completed until 2019).“But there’s still huge name recognition” from having a corporate name attached to their titles, said Gagnon.

She believes sponsorships will pick up as the local economy improves. Information is available on the city’s website.



lmichelin@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Just Posted

Man badly injured in off-road vehicle collision on Saturday

Incident happened in Mountain View County about 10:50 p.m.

Trump-Putin summit opens without talk of election meddling

HELSINKI — With a wink and a slouch, respectively, President Donald Trump… Continue reading

Ultra-light helicopter pilot killed in crash near High River

Police say the pilot of an ultra-light helicopter is dead after crashing… Continue reading

Heat warning in effect for Central Alberta

Environment Canada has issued a heat warning for Central Alberta. Residents in… Continue reading

Westerner Days parade set for Wednesday in downtown Red Deer

Over 30,000 people are expected to line up the streets of downtown… Continue reading

CFIA inspects after video shows pigs crammed into B.C. transport truck

The video shows pigs piled on top of one another in a transport truck on a “sweltering” hot day last week

Croatia gears up to give heroes’ welcome to World Cup team

ZAGREB, Croatia — Fans are pouring in from throughout the country as… Continue reading

Statelessness a hurdle for some rescued Thai boy

MAE SAI, Thailand — The 12 boys and coach of the Wild… Continue reading

Lobbying commissioner rejects complaints against firearms panel member

OTTAWA — A federal watchdog has dismissed complaints that a mass-shooting survivor… Continue reading

CREA reports June home sales down 10.7% from year ago, but up from May

OTTAWA — The Canadian Real Estate Association says the number of homes… Continue reading

Red Deer Royals place second at Calgary Stampede parade

Royals depicted life in forest and portrayed destruction by human beings

Muslim candidates running in record numbers face backlash

SPRINGFIELD, Mass. — A liberal woman of colour with zero name recognition… Continue reading

Former UK Cabinet secretary seeks new Brexit referendum

LONDON — A former U.K. Cabinet minister from the ruling Conservative Party… Continue reading

Man killed by Chicago police ran away, reached for waist

CHICAGO — A man killed by Chicago police had a gun in… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month