(BLACK PRESS file photo)

Town of Blackfalds starts rebranding process

Council approved the 2020 capital budget which included the Branding Initiative for $35,000

At their regular council meeting on November 26, the Town of Blackfalds Council approved the 2020 capital budget which included the Branding Initiative for $35,000.

Led by the Brand Development Committee (BDC), project members will be engaging the community to solicit input from residents, business and stakeholders that will help shape the future of our community and the culture of the municipality.

“Rebranding is a comprehensive process that creates opportunity for business and economic development, as well as a method of creating excitement for citizens within the community. Council has chosen to commit funding to the next step of this project,” explained Mayor Poole.

“Please be assured that it is much more than simply changing a logo. The purpose of this project has been explained to be one that will engage our business community, volunteer groups and individual citizens with the challenge of making our great Town greater. I hope that residents will stay engaged and look for opportunities to provide their feedback to the committee that is tasked with moving this project along.”

The project came about after the Town of Blackfalds Economic Development & Tourism Advisory Committee (EDTAC) expressed interest in having the town undertake a rebrand/refresh in November of 2018. As a result, a rebranding report was prepared by the Economic Development Officer (EDO) and presented to council on Jan. 14, 2019 on behalf of EDTAC which recommended further research and learning on re-branding in the 2019 year.

“Branding Blackfalds will give us the opportunity to share a consistent story that portrays the personality of our community. Having unified messaging will create strong community identity and civic pride for residents, foster a prosperous business climate, and attract visitors and new investment to town,” shared Heather Buelow, Chair of the Brand Development Committee.

The first step of the Branding Initiative will have the BDC conducting Blackfalds Logo and Tagline Testing. The public is invited to complete a survey between Jan. 20 – 27, at www.blackfalds\brandblackfalds, or anyone interested can request an individual interview by contacting communications@blackfalds.com or 403.885.6246.

For details visit the Town website at blackfalds.com/brandblackfalds

-Submitted by the Town of Blackfalds

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Even in ‘worst-case scenario,’ Westerner Park can now operate until early 2021, says CEO

Mike Olesen is grateful for $2 million from the City of Red Deer

Dental services for developmentally disabled shuttered in Red Deer

Marwayne Dental Clinic closes to Red Deer and central Alberta patients

Red Deer building permits on the rise

Building permit applications returned to their seasonal average after slowing in May,… Continue reading

Three patients dead: Edmonton hospital declares full COVID-19 outbreak

EDMONTON — A hospital in Edmonton is no longer admitting patients due… Continue reading

CMHC reports annual pace of housing starts in Canada increased in June

OTTAWA — Canada Mortgage and Housing Corp. says the annual pace of… Continue reading

Military helicopter training near Rocky Mountain House this weekend

Three CH-146 Griffon helicopters will be training in central Alberta over the… Continue reading

Fun and Flowers: Rimbey and Area Love My Garden Tour this July

“Every garden is as unique as the gardener who created them.”

Opinion: Restart our economic engine by supporting oil and gas

“The country isn’t going to recover unless the oil and gas sector… Continue reading

Opinion: COVID costs need restraining

Bill Morneau muttered it best himself on Wednesday as he tabled documents… Continue reading

UPDATE: Alberta RCMP Major Crimes Unit investigating suspicious death in Leduc

Death of Jacob Michael Chitze, 19, ruled a homicide; RCMP seek video of house party altercation.

Fateful meeting has Vancouver’s Stuart Macdonald on Korn Ferry Tour

Stuart Macdonald wasn’t quite sure what Golf Canada’s Derek Ingram wanted to… Continue reading

Oprah, Lionsgate to help adapt The 1619 Project for film, TV

Oprah Winfrey and Lionsgate are partnering with Pulitzer Prize-winning journalist Nikole Hannah-Jones… Continue reading

Most Read