Officials at the United Way of Central Alberta are prepared to go red if they can push the campaign to its $1.9-million goal in the next three weeks.
Campaign co-chairs are prepared to dye their hair red if they can get $100,000 in donations before Jan. 26. The campaign is nearing the 95 per cent mark.
Co-chair Lars Rogers hopes that people will step forward, as they have in the past.
Without the money, the United Way fears it may have to cut programs and resources to needy people.
“Every year it amazes us how people will step forward and donate as much as they can, because they believe so strongly in ensuring social services are available in our community,” Rogers said.
Anyone who wishes to donate to the 2011 campaign can do so at the United Way office at 4811 48th St. or online at www.caunitedway.ca.
A touchdown event is held each year to announce the campaign achievement and to thank outstanding individuals and businesses for their ongoing support.
This year’s campaign touchdown will be on Jan. 26 from 7:30 to 9 a.m. at the Donald School of Business, at 4909 49th St. in the Millennium Centre.
For more details about the United Way of Central Alberta and its agencies and services, phone 403-343-3900 or go to www.caunitedway.ca.