The 2020 United Way Central Alberta campaign had an untraditional launch on Thursday.
The nonprofit organization hosted a drive-in campaign kickoff in Parkland Mall’s northeast parking lot.
“United Way Central Alberta has been working non-stop to ensure agencies across central Alberta have the financial help they need to continue serving our most vulnerable populations,” said board president Carlin Doeksen.
Traditionally, the campaign begins with a luncheon, but that wasn’t possible this year due to COVID-19.
CEO Brett Speight said the United Way wanted to host an event that brought people together while staying safe.
“People were asked to stay in their vehicles and our staff are equipped with proper safety equipment,” Speight said of Thursday’s campaign kickoff.
Campaign chairperson Edie Hiebert said the agencies will need the “base funding they have relied on in the past,” as well as additional funds to meet new demands due to COVID-19.
“Agencies are stretched beyond their limits and they need help from us now to keep the lights on and their programs operational,” said Hiebert.