Carlin Doeksen, United Way Central Alberta board president, speaks as CEO Brett Speight looks on during the nonprofit organization’s 2020 campaign drive-in kickoff event in Parkland Mall’s northeast parking lot Thursday afternoon. Photo by SEAN MCINTOSH/Advocate staff

United Way Central Alberta kicks off 2020 campaign with drive-in launch

Event was held Thursday in Parkland Mall parking lot

The 2020 United Way Central Alberta campaign had an untraditional launch on Thursday.

The nonprofit organization hosted a drive-in campaign kickoff in Parkland Mall’s northeast parking lot.

“United Way Central Alberta has been working non-stop to ensure agencies across central Alberta have the financial help they need to continue serving our most vulnerable populations,” said board president Carlin Doeksen.

Traditionally, the campaign begins with a luncheon, but that wasn’t possible this year due to COVID-19.

CEO Brett Speight said the United Way wanted to host an event that brought people together while staying safe.

“People were asked to stay in their vehicles and our staff are equipped with proper safety equipment,” Speight said of Thursday’s campaign kickoff.

Campaign chairperson Edie Hiebert said the agencies will need the “base funding they have relied on in the past,” as well as additional funds to meet new demands due to COVID-19.

“Agencies are stretched beyond their limits and they need help from us now to keep the lights on and their programs operational,” said Hiebert.



Send your news tips

Like us on Facebook and Follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

United Way Central Alberta’s 2020 Campaign began with a drive-in event in the Parkland Mall’s northeast parking lot Thursday afternoon. Photo by SEAN MCINTOSH/Advocate staff

Just Posted

‘Ambulance dispatch should be kept local,’ says Red Deer mayor

Four Alberta mayors meet with Minister of Health on Thursday

Central zone down to 19 active COVID-19 cases on Thursday

Provincially, 158 new COVID-19 cases were identified

Empty Red Deer hotels could be purchased to create more affordable housing

City and its housing partners will be applying for a new federal program to reduce homelessness

As Agri-Trade neared exhibitors had second thoughts

Agricultural show cancelled rather than fall short of expectations

Liberals vow wage-subsidy extension to 2021, revamp of EI system in throne speech

Canadian labour market was hammered by pandemic, when lockdowns in the spring led to a loss of 3 million jobs

Davis, Lakers beat Nuggets to take 3-1 lead in West finals

Davis, Lakers beat Nuggets to take 3-1 lead in West finals

Heat get chance Friday to oust Celtics, reach NBA Finals

Heat get chance Friday to oust Celtics, reach NBA Finals

Russian Olympic biathlon champion loses Sochi doping case

Russian Olympic biathlon champion loses Sochi doping case

Raptors coach Nurse says he needs to ‘decompress’ from this season

Raptors coach Nurse says he needs to ‘decompress’ from this season

Canadian rookie receiver Claypool is impressing early with Pittsburgh Steelers

Canadian rookie receiver Claypool is impressing early with Pittsburgh Steelers

Iditarod preps for any scenario as 2021 race plans proceed

Iditarod preps for any scenario as 2021 race plans proceed

Pac-12 to kick off 7-game football season in early November

Pac-12 to kick off 7-game football season in early November

Penguins trade 2-time Cup winner Hornqvist to Panthers

Penguins trade 2-time Cup winner Hornqvist to Panthers

Most Read