The amount of money raised by the United Way of Central Alberta continues to grow and is now up over $1.1 million.
As of Monday, 57 per cent of the 2012 campaign goal of $1.99 million. This brings the total amount raised to $1,124,612 for the annual Community Campaign.
Heading into the second half of the campaign, the United Way announced, at the Red Deer College Leadership Breakfast, the launching of a Leadership Matching Challenge. Sponsored by MNP, Canadian Tire North and Warren Sinclair LLP, the initiative will provide matching funds for new or increased leadership gifts of $1,000 or more to the United Way’s Community Impact Fund. The sponsor organizations will match donations dollar for dollar and have pledged $22,000 for the challenge.
“Our hope is that this challenge keeps the strong campaign momentum going,” said Buck Buchanan, 2012 volunteer campaign co-chair, in a release.
“Last year, leadership gifts accounted for 23 per cent of the United Way’s campaign achievement. We’re hoping that this challenge further encourages people to give $1,000 or more to their community.”
The matching challenge will run for the rest of the campaign and will also retroactively include those who have already chosen to give a new or increased leadership gift.
Money raised during this campaign goes directly back into the community and provides funding to over 30 programs and services in Central Alberta. A single gift of $1,000 provides 1,250 breakfasts to children in a nutritional program.
Money raised during this campaign will help more than 107,000 people in Central Alberta.