Volunteer Central wants to help Central Alberta non-profits’ social media presence

A series of workshops and educational opportunities put on by Volunteer Central is aimed at helping non-profits succeed on new and social media.

The 14 sessions scheduled between February and May are geared towards non-profit groups, said Pam Snowdon, Volunteer Central Executive Director.

“We were looking to introduce more learning opportunities to the non-profit community in Central Alberta,” said Snowdon. “We do offer a daylong social media workshop, but we thought we’d do shorter workshops that were a little more specific so people could really develop their expertise.”

The non-profit incubator programs are designed to nurture the skills, knowledge and expertise of Red Deer’s non-profit community.

Snowdon said the classes help non-profit workers build the social media skills they need to succeed in their jobs.

“Across all the tasks that we do in a non-profit, fundraising for example, the face of fundraising has changed from the traditional model,” said Snowdon. “We’re seeing more digital platforms for fundraising and peer-to-peer fundraising on Facebook.”

Classes range from event planning and creating a social media content calendar to using free programs such as Canva with graphic design and writing engaging marketing copy. They also range in length from an hour long “lunch and learn” format to workshop length courses that can last several hours.

Snowdon said some of the learning opportunities offered over the next few months by Volunteer Central aren’t typically offered in Red Deer and many non-profit workers would instead have to go to Edmonton or Calgary for the training.

“Since 2014 we’ve been offering development management workshops,” said Snowdon. “But it’s a chance to offer shorter classes that look at something specific.”

The courses range in costs from $17 plus GST to $103 plus GST.

For a complete course list visit volunteercentral.ca


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