Augusta National sues to stop auction of green jackets

ATLANTA — The Georgia company that owns Augusta National Golf Club and the Masters golf tournament on Monday asked a judge to stop a golf memorabilia company from auctioning off a Masters champion’s green jacket and other items it says were never supposed to have left the club’s grounds.

Augusta National Inc. filed the federal lawsuit against Florida-based Green Jacket Auctions Inc. seeking to stop the company from selling a champion’s green jacket and two member green jackets, as well as silverware and a belt buckle bearing Augusta National’s map and flag logo.

The champion’s green jacket is awarded each year to the winner of the Masters tournament, “and is, probably, the most coveted award in the golfing world,” the lawsuit says.

The jacket may not be removed from the Augusta National grounds except during the first year after it is presented, according to the lawsuit. After that first year, the jacket must be stored on Augusta National premises and can only be used on the grounds and during the annual tournament. Augusta National said it owns the jackets, and the champions have “possessory rights” when they’re on Augusta National grounds.

The same rules apply to the member green jackets, except they may never leave Augusta National grounds, the lawsuit says. Each jacket is marked for identification and authenticity.

“It appears that Augusta National Golf Club is attempting to assert ownership claims to every green jacket ever produced, regardless of who currently owns or possesses the jackets,” Green Jacket Auctions co-owner Ryan Carey said in an email. “Obviously we at Green Jacket Auctions dispute such claims, and will litigate the matter, if necessary.”

The lawsuit says Augusta National recently learned Green Jacket Auctions was advertising a sale that includes the champion’s green jacket won by Byron Nelson in 1966. The jacket was where it was supposed to be, in storage at Augusta National, during a physical inventory in 2009. But a recent check determined that it is now missing, the lawsuit says. It is unclear how the jacket and other items ended up on the auction block.

By mid-afternoon Monday, the online bidding on the jacket, which closes at 8 p.m. Saturday, had reached $114,874.

The online sale also includes a member green jacket assigned to club member John R. Butler, Jr. According to the lawsuit, Butler has said he has never removed his jacket from the golf club and never agreed to have it sold by Green Jacket Auctions.

Another member green jacket that was assigned to George King, who was briefly a member of Augusta National Golf Club, is also part of the sale, the lawsuit says.

Green Jacket Auctions is in “wrongful possession” of all three jackets and does not hold the legal title to any of them, the lawsuit says.

Additionally, the online sale includes silverware stamped with the trademarked Augusta National map and flag logo. Augusta National does not sell or give away the proprietary silverware, so the only way someone could get it is to steal it from the golf club, meaning the silverware listed in the sale is either stolen or counterfeit, the lawsuit says.

Green Jacket Auctions is also selling a belt buckle with the trademarked map and flag logo, an item that was never approved by, licensed by or developed on behalf of Augusta National, the lawsuit says.

Green Jacket Auctions’ “marketing efforts are clearly intended to draw upon the valuable reference to the Augusta National Golf Club and the extensive secondary meaning associated with (Augusta National Inc.’s) Marks, and ability of consumers searching those trademark names to land on the offending website,” the lawsuit says.

The lawsuit asks a judge to order Green Jacket Auctions not to use Augusta National trademarks and not to deceptively or unfairly compete with Augusta National. It also asks that the jackets and silverware be returned to Augusta National and the belt buckle destroyed. Augusta National also asks for damages and legal fees.

Green Jacket Auctions’ website says the company has previously auctioned off three green jackets that had been given to champions. It sold a coat belonging to Horton Smith, the first winner of the Masters, for about $682,000 in 2013.

Just Posted

WATCH: A Russian new year party in Red Deer

Hundreds fill the G.H. Dawe Community Centre for the 10th Russian Children’s New Year Party

Car hits moose north of Red Deer, driver in hospital with life threatening injuries

One person was airlifted to hospital, and another taken by ambulance after… Continue reading

Red Deer’s Ten Thousand Villages to close in 2018

This will be the last Christmas for Red Deer’s Ten Thousand Villages.… Continue reading

Celestial light show can be seen over Red Deer this week

Local students stay up to watch the meteor shower

Businesses to gather to talk about crime

Red Deer Downtown Business Association understands challenges

Watch: Man plays flaming bagpipes while riding a unicycle in a ‘Star Wars’ costume

The sight of Darth Vader, riding a unicycle and playing flaming bagpipes,… Continue reading

Dying man’s wish to see new ‘Star Wars’ movie coming true

A dying man’s wish to see the new “Star Wars” movie is… Continue reading

Bountiful polygamist believed he couldn’t be prosecuted: lawyer

Winston Blackmore’s lawyer says Blackmore did not believe he could be prosecuted

Trudeaus, Mulroneys, Erdem? Canadians who could snag a royal wedding invite

Save the date. Kensington Palace announced Friday that Prince Harry and Meghan… Continue reading

More to be done to ensure timely justice, retiring Beverley McLachlin says

Canada’s retiring top judge says more must be done to ensure the… Continue reading

Labrador mayor who was shot in face in hunting accident has died

John Hickey accidently shot himself while checking rabbit snares

Shelter dogs could go vegan in Los Angeles

Los Angeles may soon be home to a lot more vegan dogs.… Continue reading

The coolest way to serve coffee at dinner’s end

I can put together a decent dinner party. But when it comes… Continue reading

Firefighter dies, thousands more take on California blaze

One of the thousands of firefighters battling a series of wildfires across… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month