Bell Media and NFL take appeal over Super Bowl ad policy to Supreme Court

TORONTO — Bell Canada and the National Football League applied earlier this month to have the Supreme Court of Canada overturn a regulatory decision to ban substituting American ads with Canadian ones during the Super Bowl.

Documents filed Jan. 2 show that the media company and the NFL submitted an application to the Supreme Court to appeal the CRTC decision that was upheld by a Federal Court of Appeal in late December.

The Canadian Radio-television and Telecommunications Commission announced the ban on simultaneous substitution of Canadian advertising over American broadcasts in 2015, but it took effect during 2017’s game.

Justice David G. Near wrote in a judgement delivered Dec. 18 that there is a certain irony that legislation with an objective to protect the Canadian broadcasting industry is being used to allow for the broadcasting of American ads during the Super Bowl to the apparent detriment of the industry.

Bell Media spokesman Scott Henderson said in an email at the time that the company hoped the CRTC will take a close look at the clear impact of its decision on Canadian broadcasting.

In August, Bell asked the CRTC to re-consider its decision, claiming its advertising revenues dropped by $11 million and it lost 40 per cent of its audience for the football game.

Henderson declined to provide comment on the Supreme Court appeal application.

Just Posted

PHOTOS: Aaron Goodvin sings at Westerner Days

Aaron Goodvin performed at Westerner Days Wednesday.… Continue reading

Severe thunderstorm watch in effect for Central Alberta

There’s a severe thunderstorm watch in effect for Red Deer and the… Continue reading

WATCH: Sun shines on Red Deer’s Westerner Days parade

George Young has been a Westerner Days parade marshal for about 28… Continue reading

Central Alberta receives funding for regional emergency training

Alberta Municipal Affairs announces $160,000 for training on top of $40,000 previously received

WATCH: Global FMX at Westerner Days

There are three freestyle motocross shows a day at Westerner Park this week

Study links air pollution to drop in national park visitors

DENVER — Visitors appear to be steering clear of some U.S. national… Continue reading

Banff’s bathroom bears returned to the park after 15 months of rehab in Ontari

Three cubs found abandoned in a washroom along the Trans-Canada Highway in… Continue reading

Canada could get caught in cross-fire of U.S. uranium investigation

Canada could get caught in the crossfire after the U.S. Department of… Continue reading

Trudeau shuffles familiar faces, adds new ones to expanded cabinet

OTTAWA — Prime Minister Justin Trudeau has unveiled his pre-election cabinet, shuffling… Continue reading

Canada’s premiers meet Indigenous groups, although three major groups decline

BOUCTOUCHE, N.B. — Canada’s premiers are meeting with Indigenous organizations in New… Continue reading

An updated list of federal cabinet ministers following Wednesday’s shuffle

OTTAWA — An updated list of federal cabinet ministers following Wednesday’s shuffle,… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month