MILWAUKEE — Without a new title sponsor, the future of Milwaukee’s PGA Tour stop will be in serious jeopardy. Getting that kind of commitment out of a company is not easy in this economy — especially for a tournament that is played opposite the British Open.
U.S. Bank will not renew its sponsorship after this year’s tournament in July, and tournament director Dan Croak is searching for a replacement.
“We need a big sponsor — or, as we’ve had in the past, a couple of big sponsors — to take the biggest piece of the puzzle,” Croak said Monday. “And then we’re able to sell smaller pieces within the community.
Sponsorship is a major chunk of a tournament’s budget; Croak wouldn’t give a specific figure, but allowed that it accounts for “probably 50 per cent” of revenues.