The Blackfalds Bulldogs will be the newsest team in the AJHL starting in the 2021-22 season. (Photo courtesy of Blackfalds Bulldogs)

The Blackfalds Bulldogs will be the newsest team in the AJHL starting in the 2021-22 season. (Photo courtesy of Blackfalds Bulldogs)

New Blackfalds AJHL team unveils Bulldogs logo

The new Blackfalds Junior A hockey team is sticking with tradition.

The team, which will play in the Alberta Junior Hockey League starting in 2021-22, announced Thursday they will be known as the Bulldogs. Ownership also revealed the new logo.

“We selected ‘Bulldogs’ because there is already an established familiarity with the Town of Blackfalds and their Minor Hockey Association,” said team owner Doug Quinn in a press release.

“It was less about a lack of imagination and more about wanting to be part of an established team and its community. We look forward to bringing an exciting and entertaining AJHL team to Blackfalds.”

Before the COVID-19 pandemic hit, the club had planned on having a public logo unveiling. In the near future, they also plan to release the jersey the team will wear.

“Grey represents strength and control, while white represents new beginnings and balance, and black represents power and intensity,” according to the release.

The Bulldogs also launched a new team website on the AJHL Network. The website will be home to news and team information as the franchise builds, as well as schedule information, player stats, broadcasts and ticket sales as the team approaches its first AJHL season.

They will play out of a new arena built at the Blackfalds Multiplex in their inaugural AJHL season.