Rogers committed to Jays, says costs can be brought ‘under control’

The Toronto Blue Jays will continue taking offers for Roy Halladay past the loose deadline of Tuesday set by GM J.P. Ricciardi, while Rogers Media President Tony Viner insisted that any such deal would be made for baseball, not financial reasons.

TORONTO — The Toronto Blue Jays will continue taking offers for Roy Halladay past the loose deadline of Tuesday set by GM J.P. Ricciardi, while Rogers Media President Tony Viner insisted that any such deal would be made for baseball, not financial reasons.

The news comes on a day big things seemed to be afoot for the club, which may be closer to charting a direction for its future after completing a two-day planning session.

Viner, discussing the team during a rare interview with the media, told The Canadian Press that interim CEO Paul Beeston and Ricciardi have the approval of ownership to do what they think makes the most sense for the team.

That approval includes dealing Halladay — who a source said will remain on the market through Friday’s non-waiver trade deadline.

“The Blue Jays are committed to winning,” said Viner, who runs the division of Rogers Communications Inc., responsible for the club.

“There is no pressure whatsoever for them to reduce payroll.”

The question for many of the team’s fans ever since Ricciardi publicly placed Halladay on the block is how can the Blue Jays deal their foundation and remain competitive?

A Halladay deal would likely lead to other moves shipping out veterans such as Marco Scutaro, Scott Rolen, Lyle Overbay and Scott Downs, and there is persistent talk of another spending cut for 2010.

The speculation is threatening such a crisis in confidence for the Blue Jays that one analyst asked during a conference call on the company’s quarterly earnings Tuesday if it was worried that ill feeling might affect Rogers’ other core businesses.

“The thing I’d say is look to our track record, we have consistently invested in the team,” Viner said later. “It’s incumbent on Paul and J.P. to come to us with a plan, which is frankly where they are today, and then we’ll react to that plan.”

Halladay is sure to be a key part of that plan either way. If he stays, logic says there will be some sort of commitment to the current group, while if he’s dealt, the right trade “could set this team up for next few years,” as one executive put it recently.

Rumours about the right-hander picked up again Tuesday, with a Yahoo! Sports report suggesting the Red Sox had offered starter Clay Buccholz, triple-A pitcher Michael Bowden and outfield prospect Ryan Westmoreland for Halladay.

“No, that’s not true at all,” said one source with knowledge of the talks, who added: “We’ll listen (to offers). But we don’t think anything is going to happen.”

Viner said the Blue Jays were the only company within Rogers Media to show a bottom-line improvement over the past year, and that comes despite a decline in attendance.

The Blue Jays have drawn 1,238,569 fans through 52 dates for an average of 23,819, compared to 1,438,408 fans for an average of 27,662 at the same point last year.

“We sort of stopped free ticket giveaways and our actual revenue per ticket has risen sharply this year,” said Viner. “We’re going to beat our budget and that’s with the existing player payroll.

“That’s with the combination of reducing expenses, especially on the business side, and getting more revenue in.”

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