FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

KFC suspends ‘It’s Finger Lickin’ Good’ slogan amid COVID-19 pandemic

Fried chicken chain says slogan is inappropriate amid a pandemic

Kentucky Fried Chicken has suspended its slogan amid the pandemic, citing its inappropriateness in current times.

The company said that although its “It’s Finger Lickin’ Good” slogan has served it well for 64 years, it seems a little “off” during the COVID-19 pandemic.

“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of ‘It’s Finger Lickin’ Good,’ rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

But fans of the fried chicken chain shouldn’t worry; when the pandemic comes to an end, the slogan will return.


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusfast food

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Police have charged two men after they allegedly tried to break into the Bentley post office with a semi. (Photo courtesy of RCMP)
Red Deer men charged in Bentley post office destruction

Police have charged a pair of Red Deer men after an attempted… Continue reading

Red Deer Fire Chief Ken McMullen remains concerned about “inconsistencies” in the province’s new way of dispatching local ambulances. (Advocate file photo).
A few glitches are already noticed in Red Deer’s new ambulance dispatch system

Local fire-medics need more data about ambulance arrival times

Alberta chief medical officer of health Dr. Deena Hinshaw said the province still hopes to bring the hospitalization number down before relaxing restrictions. (photography by Chris Schwarz/Government of Alberta)
14 new deaths, 366 new COVID-19 cases in Alberta

Province nearing 100K COVID-19 vaccine doses administered

Cervus Equipment is planning to set up a new location near Highways 2 and 42 in Red Deer County. Graphic contributed
Cervus Equipment eyeing new Red Deer County location

Farm equipment busy looking to set up near Highways 2 and 42

Terrance Josephson of the Princeton Posse, at left, and Tyson Conroy of the Summerland Steam clash during a Junior B hockey game at the Summerland Arena in the early spring of 2020. (John Arendt - Summerland Review)
QUIZ: How much do you know about hockey?

Test your knowledge of Canada’s national winter sport

Toronto Maple Leafs goalie Frederik Andersen, left, makes a save on Calgary Flames forward Matthew Tkachuk during second period NHL hockey action in Calgary, Tuesday, Jan. 26, 2021.THE CANADIAN PRESS/Jeff McIntosh
Mitch Marner scores game winner for Maple Leafs in 4-3 win over Flames

Mitch Marner scores game winner for Maple Leafs in 4-3 win over Flames

FILE - In this Oct. 25, 2007, file photo, Boston Red Sox's Curt Schilling pitches against the Colorado Rockies in Game 2 of the baseball World Series at Fenway Park in Boston. Like many baseball writers, C. Trent Rosecrans viewed the Hall of Fame vote as a labor of love. The results of the 2021 vote will be announced Tuesday, Jan. 26, 2021, and Rosecrans was not alone in finding the task particularly agonizing this time around. With Schilling's candidacy now front and center — and Barry Bonds and Roger Clemens still on the ballot as well — voters have had to consider how much a player’s off-field behavior should affect his Hall of Fame chances. (AP Photo/Kathy Willens, File)
Baseball Hall gets no new members; Schilling 16 votes shy

Baseball Hall gets no new members; Schilling 16 votes shy

Prince Edward Island’s Birt is bubble-bound but first wants provincial title

Prince Edward Island’s Birt is bubble-bound but first wants provincial title

Toronto Arrows await word on where they can play, with Plan B going to the U.S.

Toronto Arrows await word on where they can play, with Plan B going to the U.S.

Former CFL player,-coach Brady understands historical significance of NFL promotion

Former CFL player,-coach Brady understands historical significance of NFL promotion

James Hinchcliffe, of Canada, watches during qualifications for the Indianapolis 500 auto race at Indianapolis Motor Speedway, Sunday, Aug. 16, 2020, in Indianapolis. THE CANADIAN PRESS/AP/Darron Cummings
Canadian James Hinchcliffe inks full-time ride with Andretti for 2021 IndyCar season

Canadian James Hinchcliffe inks full-time ride with Andretti for 2021 IndyCar season

Toronto Six down Boston Pride 2-1 for first NWHL victory in franchise history

Toronto Six down Boston Pride 2-1 for first NWHL victory in franchise history

Winnipeg Jets' Andrew Copp (9) celebrates his goal against the Edmonton Oilers during first period NHL action in Winnipeg on Tuesday, Jan. 26, 2021. THE CANADIAN PRESS/Fred Greenslade
Nikolaj Ehlers leads the way, Jets storm back to beat Oilers 6-4

Nikolaj Ehlers leads the way, Jets storm back to beat Oilers 6-4

Most Read