48th Street businesses plan block party

A group of 48th Street businesses are hoping to duplicate the feel of the Ross Street Patio.

A group of 48th Street businesses are hoping to duplicate the feel of the Ross Street Patio.

Once Again Consignment Boutique, La Casa Pergola and Muse Clothing — which share a building at 4809 48th St. in downtown Red Deer — are staging a block party this Thursday. Scheduled to run from 5 to 9 p.m., it will feature refreshments, appetizers and live music, weather permitting.

“It was my idea, because I love to party,” laughed Jeannette Mitten, who owns Once Again Consignment Boutique.

Mitten, who started her business last September at 4801 51st Ave., relocated it to her current location at the beginning of May.

She’s been struck by how the Ross Street Patio has become a hub of activity in the downtown.

“They do cool stuff there all the time, so I said to my neighbours: “We can do some cool stuff too.

“We thought that if we three businesses get together and attract more people, that would be great.”

They’ve invited other merchants from the area, and hope to attract people to their street and into their stores.

“We just want to promote our little block here.”

Mitten said she wanted to remain downtown when the decision was made to move Once Again Consignment Boutique.

She invested more than $7,000 in her new location, and thinks it has a “boutique feel” to it. Nearly half of her store’s merchandise is new, obtained from other clothing stores.

hrichards@bprda.wpengine.com

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