Maryview Elementary students in Joan Erlandson’s grade four class raise their mild cartons as they celebrate the school’s 25 years of participation in the School Milk Program on Monday.

A very Moo-ving program

Two Central Alberta schools are celebrating 25 years with a provincewide milk program.

Two Central Alberta schools are celebrating 25 years with a provincewide milk program.

Maryview School in Red Deer and Iron Ridge Elementary in Blackfalds have been signed up with Club Moo, a school program encouraging students to drink milk at lunch, since 1989.

The program, ran by the non-profit organization Alberta Milk, is also celebrating its 30th anniversary this year.

“It’s a real milestone showing the schools have been long committed to providing kids a healthy drink at lunch,” said Melinda Falkenberg-Poetz, marketing communications co-ordinator for Alberta Milk.

“Schools are pressed to the max in this day and age and it’s hard for teachers, volunteers to find the time to do something extra. This program really relies on the staff that take the extra step to supply it so it is something to be saluted.”

Club Moo schools offer white and/or chocolate milk multiple times a week.

The school is in charge of arranging the delivery and purchase of milk, which is sold to students at cost or a reduced rate, Falkenberg-Poetz said.

Incentives are provided for every school or classroom that registers with Club Moo, such as a parachute for gym class.

Smaller incentives from Alberta Milk are handed out to every participant after each purchase.

“It’s important to us for the kids to have nutrition,” said Theresa Paul, an education assistant at Iron Ridge. Paul has been in charge of the school’s milk program, which takes place twice a week, for the past six years.

Iron Ridge sells their cartons of milk, ordered from Blackfalds Family Foods, for $1 each.

According to Paul, over 200 students buy the milk every time it’s offered. That represents more than half the school’s population.

While the program’s numbers have been declining slightly over the past five years, said Falkenberg-Poetz, there are 431 Club Moo schools across Alberta, 11 of which are in Red Deer.

For more information about Club Moo, visit

Just Posted

$26,000 worth of tools stolen from business

Red Deer RCMP investigate break and enter

Innisfail RCMP investigate possible stolen dogs

Eight dogs seized from hotel room

Watch: Your Westerner Days Parade photos

Red Deerians line downtown streets to enjoy annual Westerner Days kick-off

Red Deerian wants to chat with Trudeau about Greyhound

Greyhound ending bus service in October

Banff’s bathroom bears returned to the park after 15 months of rehab in Ontari

Three cubs found abandoned in a washroom along the Trans-Canada Highway in… Continue reading

Canada could get caught in cross-fire of U.S. uranium investigation

Canada could get caught in the crossfire after the U.S. Department of… Continue reading

Trudeau shuffles familiar faces, adds new ones to expanded cabinet

OTTAWA — Prime Minister Justin Trudeau has unveiled his pre-election cabinet, shuffling… Continue reading

Canada’s premiers meet Indigenous groups, although three major groups decline

BOUCTOUCHE, N.B. — Canada’s premiers are meeting with Indigenous organizations in New… Continue reading

An updated list of federal cabinet ministers following Wednesday’s shuffle

OTTAWA — An updated list of federal cabinet ministers following Wednesday’s shuffle,… Continue reading

U.S. launches national security investigation against uranium imports

The U.S. Department of Commerce has launched another national security investigation that… Continue reading

Oilers sign first-round pick Evan Bouchard to entry-level contract

EDMONTON — The Edmonton Oilers have signed defenceman Evan Bouchard to a… Continue reading

Most Read

Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month