Artist plants fake copies of Justin Bieber’s latest album in L.A. stores on April Fools’ Day

An artist is making it difficult to believe there’s actually a copy of Justin Bieber’s latest album for sale in Los Angeles stores. Paz, a 25-year-old electronic musician and artist, says he planted 5,000 copies of an album that appears to be Bieber’s Believe but actually contains a copy of his own CD at retailers such as Best Buy, Target and Wal-Mart on Tuesday, April Fool’s Day.

LOS ANGELES — An artist is making it difficult to believe there’s actually a copy of Justin Bieber’s latest album for sale in Los Angeles stores.

Paz, a 25-year-old electronic musician and artist, says he planted 5,000 copies of an album that appears to be Bieber’s Believe but actually contains a copy of his own CD at retailers such as Best Buy, Target and Wal-Mart on Tuesday, April Fool’s Day.

“We were meticulous,” said Paz, who fancies the stunt as more of a performance art piece than an April Fool’s gag. “

We paid a lot of attention to detail because we wanted these to stay up on shelves as long as possible.”

From the outside, the wrapped CDs resemble Believe right down to the bar code and silky Bieber portrait on the cover.

However, Paz’s artwork is inside the back cover, and the disc itself is slathered with images of cats, pizzas and a dog stuffed inside a taco.

The CD contains the 13 tracks from Paz’s synth-heavy independent release From the Bottom of My Heart to the Top of Your Lungs.

The Associated Press independently verified the stunt by purchasing random copies of what looked like Bieber’s Believe from widely scattered L.A. area locations such as a Target store in Burbank and Best Buy stores in West Hollywood and Culver City.

In each instance, the CDs were scanned and paid for as if they were Bieber CDs. But when they were opened outside the store, each contained a copy of Paz’s album, not Bieber’s.

Messages left for Best Buy and Target representatives, as well as Bieber’s spokeswoman, weren’t immediately returned Tuesday night.

A spokeswoman for Wal-Mart said Wednesday morning there had been no reported occurrences of the CD turning up in area stores.

Why replace Bieber?

“The world won’t really miss a Justin Bieber record,” said Paz.

Paz, whose full name is Paz Dylan, said he wanted to use so-called “big-box retailers” as his artistic canvas by “droplifting” his music into the hands of consumers.

It’s not Paz’s first music industry prank.

Last year, he slipped photos of himself into the Grammy Museum in downtown Los Angeles and hung them on the wall next to the likes of Grammy winners Calle 13 and Maria Rita.

Just Posted

PHOTOS: Aaron Goodvin sings at Westerner Days

Aaron Goodvin performed at Westerner Days Wednesday.… Continue reading

Severe thunderstorm watch in effect for Central Alberta

There’s a severe thunderstorm watch in effect for Red Deer and the… Continue reading

WATCH: Sun shines on Red Deer’s Westerner Days parade

George Young has been a Westerner Days parade marshal for about 28… Continue reading

Central Alberta receives funding for regional emergency training

Alberta Municipal Affairs announces $160,000 for training on top of $40,000 previously received

WATCH: Global FMX at Westerner Days

There are three freestyle motocross shows a day at Westerner Park this week

Study links air pollution to drop in national park visitors

DENVER — Visitors appear to be steering clear of some U.S. national… Continue reading

Banff’s bathroom bears returned to the park after 15 months of rehab in Ontari

Three cubs found abandoned in a washroom along the Trans-Canada Highway in… Continue reading

Canada could get caught in cross-fire of U.S. uranium investigation

Canada could get caught in the crossfire after the U.S. Department of… Continue reading

Trudeau shuffles familiar faces, adds new ones to expanded cabinet

OTTAWA — Prime Minister Justin Trudeau has unveiled his pre-election cabinet, shuffling… Continue reading

Canada’s premiers meet Indigenous groups, although three major groups decline

BOUCTOUCHE, N.B. — Canada’s premiers are meeting with Indigenous organizations in New… Continue reading

An updated list of federal cabinet ministers following Wednesday’s shuffle

OTTAWA — An updated list of federal cabinet ministers following Wednesday’s shuffle,… Continue reading

Most Read


Five-day delivery plus unlimited digital access for $185 for 260 issues (must live in delivery area to qualify) Unlimited Digital Access 99 cents for the first four weeks and then only $15 per month Five-day delivery plus unlimited digital access for $15 a month