A pair of Red Deer auto groups have been recognized by an industry magazine for their success in building local demand for import vehicles.
The Gary Moe Auto Group and the Scottsville Group are featured on the front of the October issue of Canadian AutoWorld, an independent publication geared to members of the automotive industry. The story describes how import vehicles have made recent inroads in rural Alberta, with the Gary Moe and Scottsville groups cited as examples of that success.
The Gary Moe group includes Red Deer’s Mazda, Hyundai and Volkswagen dealerships, while Scottsville consists of Nissan, Subaru and until recently Kia, as well as Buick GMC Cadillac.
Dean Moe of the Gary Moe group and Garrett Scott of Scottsville describe how online marketing has enabled their dealerships to reach customers in the surrounding region. They also note how the city’s growing population includes many younger residents and people from other parts of the country, with members of both groups typically open to driving import vehicles.
The appeal of fuel efficiency is also luring people away from pickup trucks, says Moe, and the new import models are attracting interest as well.
Finally, the article points out that the strength of the Alberta economy is fueling the province’s entire auto sector.
Although a Toyota store was established in Red Deer 44 years ago, the city’s other import dealers arrived much later. Scott said demand for imports in Central Alberta really took off around 2006.