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Cheesy Venture

Jonathan Kaplan bites into a melt called the Italian Job made with fontina and provolone cheese on garlic bread at The Melt in San Francisco on Thursday, Aug. 25, 2011.
Jonathan Kaplan
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Jonathan Kaplan bites into a melt called the Italian Job made with fontina and provolone cheese on garlic bread at The Melt in San Francisco on Thursday, Aug. 25, 2011. First, Flip Video camcorder creator Kaplan made it easy for consumers to shoot cheesy home movies. Now, he’s hoping to popularize something cheesier and gooier by starting a grilled cheese restaurant business that combines fast food with high tech. The Melt opens its first location Tuesday in San Francisco’s SoMa neighborhood. Kaplan hopes to open 25 to 50 restaurants within the next year, and to have about 500 locations up and running across the country within the next five years.