DBA shows off new ‘diva’

By RENEE FRANCOEUR Advocate staff There’s a new fashionista in town.

Rosie Red

By RENEE FRANCOEUR

Advocate staff

There’s a new fashionista in town.

With popping green eyes, pearl earrings and tall brown boots, she’s also the go-to gal for everything related to downtown Red Deer.

Meet Rosie Red, the hip new character developed by the Red Deer Downtown Business Association.

She may be only made of cardboard but, according to the DBA, she’s a queen of knowledge ­and not to mention quite the charismatic diva.

“Rosie Red is the new voice of the DBA, thanks to a heightened focus on marketing and communication,” said Graham Barclay, executive director of the DBA. “She’s the expert on where to buy high end shoes, where to get the best massage, where to grab a beer after work, or where to have a romantic dinner. She is the one-stop source with all the answers.”

Plan to see her downtown on a constant basis, said Barclay, everywhere and anywhere.

Rosie Red made her official debut at the DBA’s annual meeting Wednesday at the Red Deer College Donald School of Business in the Millennium Centre. She’ll be a personality hard to ignore, said Barclay.

Rosie Red is also a social media whizz. She has her own email address, Facebook page, twitter handle and blog to keep Red Deerians up to date about what’s going on downtown.

“It’s such a neat idea to take the marketing of the downtown to the next level,” said Craig Curtis, Red Deer’s city manager. “Rosie will be a part of creating that tipping point for downtown, where we have enough momentum to take it even further.”

Star Cunningham, assistant director at the Medi Aesthetics Institute of Canada in downtown Red Deer, said it was an absolute pleasure to be introduced to Red.

“This will create great buzz,” she said. “And I think it will get even more people talking to the DBA as they can go through Rosie.”

About 60 downtown business owners and professionals came to the breakfast meeting to hear about upcoming events that Red will play a big role in.

The Downtown Ambassador Program features four people who walk around the downtown area in red cowboy hats and vests, delivering information to tourists. It was run by the city in the past but starting this summer, it will now operate out of the DBA.

Barclay said the association plans to enhance the program, sending the ambassadors all around Red Deer to attract visitors as well as locals downtown more.

Other key events on the DBA horizon is the farmer’s market move onto Little Gaetz and Time for Lunch, a new program where the DBA will be promoting lunch specials at downtown restaurants.

“We want more people to get out of their offices and eat on the street, supporting local businesses,” said Barclay.

This summer is also the 10th anniversary of Centrefest, the city’s annual street performance festival. A special private cabaret featuring all the performers will happen July 28 at the Central Alberta Theatre for $30 to celebrate the 10th anniversary.

Bill Graham, the chair of the board for the DBA, said Red Deer’s downtown has come a long way in 10 years and he only sees it continuing to intensify and bloom.

“The core of a downtown is the businesses there and the synergies between them,” he said. “And the downtown in truth is the heart of the whole municipality.”

Red Deer’s own Rosie Red now has a place in that heart.

rfrancoeur@bprda.wpengine.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Dems say oust Trump or he’ll betray again; ‘He is who he is’

WASHINGTON — Closing out their case, House Democrats warned Friday in Donald… Continue reading

Senators may have to rein in activism in minority Parliament: new govt rep

OTTAWA — Independent senators may have to curb their enthusiasm for amending… Continue reading

Alberta woman charged with child abduction pleads guilty to lesser charge

LETHBRIDGE, Alta. — A woman in southern Alberta who was charged with… Continue reading

‘A little love can go a long way,’ says a Red Deer opioid user who supports overdose prevention

The OPS means higher survival rates and less needle debris, he adds

Firefighters tackle blaze in Royal Canadian Legion building

Firefighters got call of light smoke about 4:25 p.m.

Fashion Fridays: The basics you need for your body type

Kim XO, helps to keep you looking good on Fashion Fridays on the Black Press Media Network

Your community calendar

Jan. 22 Downtown House Senior Center (5414 43 St.) in Red Deer… Continue reading

Pearman: Bohemian Waxwings the consummate nomads

It is always a treat when a winter flock of Bohemian waxwings… Continue reading

Shots from stands, women’s 3-on-3 highlight NHL skills event

ST. LOUIS — Shooting pucks from the stands and some of the… Continue reading

Canada beats U.S. in 3-on-3 women’s game at NHL all-star skills competition

ST. LOUIS — Melodie Daoust and Rebecca Johnston scored to give Canada… Continue reading

Lowry, Siakam lead Raptors past Knicks for 6th straight win

Raptors 118 Knicks 112 NEW YORK — Kyle Lowry scored 26 points,… Continue reading

Dems say oust Trump or he’ll betray again; ‘He is who he is’

WASHINGTON — Closing out their case, House Democrats warned Friday in Donald… Continue reading

Senators may have to rein in activism in minority Parliament: new govt rep

OTTAWA — Independent senators may have to curb their enthusiasm for amending… Continue reading

Alberta woman charged with child abduction pleads guilty to lesser charge

LETHBRIDGE, Alta. — A woman in southern Alberta who was charged with… Continue reading

Most Read