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Digitex expanding premises

A Red Deer success story is turning the page on its city premises in favour of bigger and better space in Red Deer County.
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A welder connects pilings being driven for a new building in Gasoline Alley West Thursday.

A Red Deer success story is turning the page on its city premises in favour of bigger and better space in Red Deer County.

Digitex Copiers & Fax Inc. is developing a 23,000-square-foot building on Leva Avenue in Gasoline Alley, just north of Hampton Inn & Suites by Hilton. The company, which currently operates out of 13,000 square feet of leased space in Riverside Light Industrial Park, also has offices in Calgary, Edmonton and Grande Prairie.

Hugh Porter, who is a partner in the business with Rob Barden and Andre Brosseau, said the new building will make it easier for Digitex to service the rapidly expanding Calgary and Edmonton markets. In addition to its proximity to Hwy 2, the building will offer better access for trucks, more efficient product processing, and increased storage space for parts and supplies, including items the company wasn’t previously able to carry.

“A lot of customers are looking to just drop by and pick up parts like toner cartridges and consumable parts that we haven’t been able to warehouse and stock for space reasons,” said Porter.

He added that Digitex should be able to service its Red Deer clients as quickly as before.

“It’s going to impact us in a lot of good ways,” said Porter, who expects Digitex to relocate next spring.

“We’re looking at a March completion.”

Founded in 1996, Digitex sells, rents and services office equipment, including Canon, Sharp and Lexmark products. In addition to the four Alberta cities it’s now located in, the company is expanding into Saskatchewan.

But Porter insists that Red Deer will remain the centre of its operations, as evidenced by the current project.

“Our head office is here in Red Deer and always will be.”

He credited Digitex’s success to its commitment to customers, including personalized service. Rather than being routed to a call centre, customers speak directly with local staff and receive quick attention, said Porter.

Meanwhile, he added, the company is big enough to serve customers in multiple markets.

hrichards@www.reddeeradvocate.com