Dirtbags Inc. aims to dress men, women

It’s important that you get to know a prospective business partner before taking an entrepreneurial plunge with them.

  • Oct. 17, 2011 8:54 p.m.
Laurie Thorpe

Laurie Thorpe

It’s important that you get to know a prospective business partner before taking an entrepreneurial plunge with them.

Aimee Zamko and Laurie Thorpe have this detail covered. There isn’t much the Red Deer sisters don’t know about each other as they launch their new clothing store, Dirtbags Inc.

“We’re best friends, so it’s awesome to be able to have the opportunity to work together,” said Zamko.

She has a long history in fashion retail, dating back to her early teens. Thorpe previously worked as a truck driver, but has operated her own business in the past.

The sisters had discussed the possibility of combining their skills for years, but were deterred by the economic downtown. Zamko was also busy raising a family.

Dirtbags Inc., which opens to the public today, is the result of them finally taking the plunge.

“We just figured now’s the time, let’s just go for it,” said Zamko.

Located at 4801 51st Ave. — the former site of Copies Now — the store caters to men and women in the 18- to 40-year-old range. Zamko said she and Thorpe were eager to set up shop downtown.

“We didn’t want to be in a mall because we are trying to be more of a boutique.

“All our lines are things that you can’t get in Red Deer.”

Those lines include the likes of Pinkie Pinups, Sourpuss and Low Key, and Red Deer’s own Fifty Caliber.

Dirtbags Inc. carries accessories like shoes and purses. Zamko said she and her sister will modify their store’s offerings in response to customer demand.

hrichards@bprda.wpengine.com

— copyright Red Deer Advocate