Dollarama plans to open outlet in Gasoline Alley

Discount retailer Dollarama is planning to cash in on the consumer market south of Red Deer.

Discount retailer Dollarama is planning to cash in on the consumer market south of Red Deer.

The Canadian chain, which already operates in Parkland Mall and on the opposite side of Gaetz Avenue in Village Mall, plans to open an outlet in Gasoline Alley, confirmed company spokesperson Lyla Radmanovich. The new store is expected to be open by the end of May, she said. Dollarama will occupy the premises previously used by End Of The Roll at 158, 37400 Hwy 2, in Red Deer County. End Of The Roll moved to No. 110, 7835 Gaetz Ave. in December.

“It’s been pretty good for us,” said Neil Harrison, who bought the flooring product franchise last summer with his wife Amanda. The new location has worked out well, he said, with the smaller space more manageable. It’s also situated on busy Gaetz Avenue and near other flooring companies, which helps attract customers to the area.

Based in Montreal, Dollarama was founded in 1992 and now has some 690 locations across Canada. Its stores carry a broad range of products — from food to clothing — all at prices $2 or less.

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