Go Auto customers go away with giveaways

A five-digit hit to the pocketbook is likely to leave some car purchasers with buyer’s remorse.

A five-digit hit to the pocketbook is likely to leave some car purchasers with buyer’s remorse.

Not Lisa Hallgren.

When the Drayton Valley woman stopped in at Acura of Red Deer to pick up her new $60,000 car, she discovered that the price had been adjusted downward — to zero.

Hallgren was one of 30 people chosen during Go Auto’s Car-A-Day Giveaway promotion. Between April 9 and May 8, Edmonton-based Go Auto — which operates more than 30 dealerships, including Acura of Red Deer, Honda Red Deer, MGM Ford Lincoln, Go Auto Direct Red Deer and Go RV & Marine Red Deer — picked one customer every day to receive his or her newly purchased vehicle for free.

“She walked in and had no idea,” said Bill Lewis, sales manager at Acura of Red Deer. “I said, ‘Congratulations, it’s yours.’

“She was flabbergasted.”

Hallgren’s name was drawn on the final day of the contest, with the value of her 2014 Acura MDX Tech bringing the total value of the Car-A-Day Giveaway campaign to nearly $900,000.

Lewis said Hallgren was aware of the contest, but didn’t appear to pay a lot of attention to it. Her family has bought a number of vehicles from Acura of Red Deer and it’s sister dealership, Honda Red Deer, so much of this transaction was completed by phone.

Go Auto bought Acura of Red Deer, Honda Red Deer and MGM Ford Lincoln Sales Ltd. from Andy Goodacre a year ago. It acquired CARS RV & Marine and Suzuki Automotive Superstore in late 2012, and replaced these with Go RV & Marine and Go Auto Direct.

In February, Go Auto dispersed $1 million to the communities it operates in — including $100,000 in Red Deer — as part of its Random Act of Kindness campaign.

Lewis said other promotions are planned for the future, and speculated that another Car-A-Day Giveaway was a possibility.

Just Posted

Collision expert backs version of crash of driver accused of manslaughter

Daniel Newsham accused of manslaughter in fatal 2016 collision

Murder charges laid against woman from the Sunchild First Nation

The 25-year-old female victim was found dead on Dec. 12

Canada caught between 2 powers, feeling alone in the world

TORONTO — First U.S. President Donald Trump attacked Canada on trade. Then… Continue reading

WATCH: CP Holiday Train rolls into Lacombe

Kelly Prescott performed for hundreds of Central Albertans

Fashion Fridays: How to change your beauty routine

Kim XO, lets you in on her style secrets each Fashion Friday on the Black Press Media Network

WHL’s Thunderbirds, Silvertips open to NHL joining Seattle hockey market

TORONTO — The Seattle area’s major junior hockey teams aren’t worried about… Continue reading

Canadian freestyle skier Karker excited for Dew Tour’s modified superpipe

Rachael Karker has a renewed sense of confidence heading into her second… Continue reading

CBS settled with Dushku over ‘Bull’ star’s sexual comments

LOS ANGELES — CBS reached a $9.5 million confidential settlement last year… Continue reading

Kanye reignites Drake feud on Twitter, alleges threats

LOS ANGELES — Kanye West is not sending Christmas cheer to Drake.… Continue reading

Councillors in Toronto, Ottawa vote to allow retail cannabis stores

TORONTO — Councillors in Toronto have voted to allow retail pot shops… Continue reading

Barry Cooper: Separation has become a real possibility, thanks to Ottawa’s abuses

In the past couple of weeks, a retired senior oil executive, Gwyn… Continue reading

Most Read