NexSource pays $500K for naming rights to Sylvan Lake multiplex

Where the old Sylvan Lake Arena still partially stands a new Sylvan Lake multiplex will soon stand. But when it does, it will not go by such a simple name — the future facility will be the Sylvan Lake NexSource Centre.

Where the old Sylvan Lake Arena still partially stands a new Sylvan Lake multiplex will soon stand. But when it does, it will not go by such a simple name — the future facility will be the Sylvan Lake NexSource Centre.

Sylvan-based NexSource Power Inc. has been granted 10-year naming rights for the multiplex, the town announced Wednesday. The “full-service power solution company” specializing in oilfield maintenance and construction projects is paying $500,000 for the rights.

Along with two ice surfaces, the multiplex is to feature an aquatic centre, curling rink, walking/running track and meeting and play spaces. No date has yet been given for having the facility opened.

Naming rights for the facility as a whole is the largest of the 44 sponsorship opportunities connected to the future structure. Everything from the score clock and ice resurfacer to referee change rooms and even public washrooms can be had for prices ranging from $10,000 to $100,000. Sponsors can stamp their names on the two arenas, curling rink or aquatic facility for $250,000.

The announcement of the main naming rights is expected to spur other commitments, said Multiplex Redevelopment Fundraising Committee co-chair Amy Komarniski.

“Thankfully this gift has leveraged a lot of other business community members to step up. We anticipate having a lot of other announcements to make in the very near future,” said Komarniski.

The group’s fundraising goal is $2 million, a total it expects to hit by the end of this year. A number of fundraising events are being scheduled by small groups and organizations in the community.

Sylvan earned the title of Kraft Hockeyville 2014 over the weekend, an honour that will see the town receive $100,000 for arena upgrades.

The town is in the process of selecting an architect for the multiplex build.

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