PONTE VEDRA BEACH, Fla. — Longtime PGA Tour executive Jeff Monday has been named the president of PGA Tour Canada.
PGA Tour commissioner Tim Finchem announced that Monday has been promoted to the newly created position after his season-long evaluation of the Canadian Tour in 2012. The PGA assumed operational control of the Canadian Tour on Nov. 1 and renamed it PGA Tour Canada.
Monday has been with the PGA Tour for 24 years, most recently serving as the Web.com Tour’s senior vice-president of tournament business affairs.
“Jeff brings a wealth of experience to his new role as President of PGA Tour Canada,” Finchem said in a release. “In leading our exploratory efforts to determine our future role with the Canadian Tour, he gained extensive knowledge and understanding of the Tour and its existing tournaments, and the potential to grow professional golf in Canada. It is a natural progression for Jeff to assume this leadership position with PGA Tour Canada.”
Monday said in a statement that the tour’s summer 2013 schedule, which is scheduled to begin the week of June 3-9, will be confirmed by late January.
The tour will debut with at least eight tournaments — each offering a minimum purse of $150,000 — and has a goal of eventually growing to 12 or 13 events. All tournaments will be held in Canada during the summer months.
PGA Tour Canada will provide direct access to the Web.com Tour (formerly the Nationwide Tour) for its leading money winners. The top five players will receive playing privileges on the Web.com Tour, while the next five will be exempt into the finals of the Web.com Tour qualifying school.
“I am very excited to have this opportunity to help direct the strategic direction and growth of PGA Tour Canada,” Monday said. “It became very evident during my visits with tournaments, sponsors, volunteers and players, the potential this tour has and just how passionate the country is about golf.
“We have a lot of work to do, but all of the elements for success are there.”