CANMORE — Photo radar is mostly used to punish bad drivers, but in one southern Alberta town it will soon be used to reward good drivers, too.
Officials in Canmore, just to the east of Banff National Park, say they want to offer financial incentives to those who follow the rules of the road.
Beginning New Year’s Day, drivers captured on camera obeying the speed limit will be entered in a draw and four lucky winners will be chosen to receive a $250 dollar certificate to a local business.
The licence plate numbers will be posted in the local paper or on Facebook and it will be up to the winners to claim their prize.
Coun. Sean Krausert says even if it’s not effective in reducing speeding, it will help promote safety and help promote local business.
Krausert and another councillor introduced the idea after hearing about a similar project in Europe.
They’re hoping it might make a dent in the 5,500 tickets the town mailed out last year.
The pilot project is expected to last about a year.