Princess Auto customers in Central Alberta should be walking through bigger doors into a bigger store by the fall of 2014.

Princess Auto developing store-of-future design

Princess Auto customers in Central Alberta should be walking through bigger doors into a bigger store by the fall of 2014.

Princess Auto customers in Central Alberta should be walking through bigger doors into a bigger store by the fall of 2014.

The retailer — which sells a variety of equipment, tools and other products — is developing a first-of-its-kind store in Gasoline Alley, north of Costco. At 28,000 square feet, it will be one of the biggest Princess Autos in the 36-store chain, but will have the newest look.

“We call it the store-of-the-future design,” said Brian Harcus, senior retail project leader with the Winnipeg-based company.

“We’ve only just recently completed the final design of the new exterior.”

Cristen Cournoyer, Princess Auto’s director of marketing and communications, agreed that the Red Deer County store will be unique.

“There’s no other store that’s going to be like it.”

In addition to having a dominant logo on its exterior, the building will be “bigger and brighter” inside, and easier to shop at than Princess Auto’s existing store at 6833 66th St. in Red Deer, said Cournoyer.

About 22,000 square feet will be dedicated to retail use, with 4,000 to 5,000 square feet earmarked for warehouse space and the balance to contain offices, said Harcus.

Staffing is expected to increase from the approximately 40 employees that Princess Auto now has in Red Deer.

The cost of the new building wasn’t provided, but Red Deer County issued a $3.75 million permit for the project. Shunda Consulting and Construction Management Ltd. is the contractor.

Currently in its 80th year, Princess Auto was founded in Winnipeg as Princess Auto Wrecking. It later began selling auto parts and other products, becoming a retailer in 1977 with the opening of its first store, in Edmonton.

The business has operated in Red Deer from its current 23,000-square-foot premises since 2002. But it’s been in the city for much longer, said Harcus.

In addition to more space and an improved shopping environment, the new site should provide improved visibility and accessibility for customers, said Harcus.

Cournoyer described the Red Deer area as a “growing, thriving market” for the company.

Just Posted

Sport of axe throwing growing in Red Deer

True North Axe Throwing wants sport to be ‘Canadian version of darts’

Optimism remains for Red Deer hospital expansion

Red Deer’s incoming UCP MLAs both have been strong supporters of expansion

RDC cancels championship-winning golf program due to tight finances

Short season, small number of student golfers were also considerations

Fire investigators comb through industrial fire wreckage looking for answers

Industrial building in north Red Deer was completely gutted in Wednesday morning fire

WATCH: An ‘Eggstemely Fun Easter’ at Bower Place in Red Deer

Bower Place mall made sure Red Deer families were able to have… Continue reading

Notre Dame rector: “Computer glitch” possible fire culprit

PARIS — A “computer glitch” may have been behind the fast-spreading fire… Continue reading

Former journalist pleads guilty to robbing two banks in Medicine Hat

MEDICINE HAT, Alta. — A former journalist arrested almost two years ago… Continue reading

Austria fears for three top climbers missing in Banff National Park

BERLIN — Austrian Chancellor Sebastian Kurz said Friday his thoughts are with… Continue reading

As Vancouver fights over 4-20, Seattle’s Hempfest enjoys tolerance, some support

VANCOUVER — They both came from humble beginnings: small protests against marijuana… Continue reading

All eyes on the surging Greens as Prince Edward Island goes to the polls

After a brief provincial election campaign devoid of drama, voters on Prince… Continue reading

North Dakota company where 4 were slain seeks normalcy

MANDAN, N.D. — Camaraderie was so important for the “coffee club” at… Continue reading

Trump blasts ex-advisers who say he tried to stop Mueller

WASHINGTON — A day after celebrating the release of the Mueller report… Continue reading

Sanders claims she didn’t lie, despite Mueller finding

WASHINGTON — President Donald Trump’s spokeswoman Sarah Sanders pushed back Friday against… Continue reading

Most Read