When high school students think about their post-secondary education options, and unemployed or underemployed workers ponder career alternatives, Red Deer College wants them to think about careers, not courses.
The college has launched a marketing campaign that focuses on vocational options like seismology and medical illustration. These, and some 1,500 other careers, can be pursued through RDC’s classrooms.
Joyce Fox, the college’s director of marketing and communications, explained that the approximately 100 programs offered there can actually open the door to many more vocations and professions.
It’s illustrating this through an interactive website that allows users to click on any of a myriad of potential careers and see the RDC courses that will help give them the training they need to enter that field.
“What we’re really trying to do with this one is call to their attention all of the possibilities,” said Fox, noting that people associate college programs with traditional careers.
“We’re really trying to show them that there is a vast array of opportunities out there.”
The eight-week campaign, which began this week, also includes social media quizzes and a variety of prizes that participants can win: from a MacBook Air and two iPad Minis to iTune gift cards and movie passes. For additional information about the campaign or to take part, go online to moreatrdc.ca.