RDC nabs marketing awards

Three awards for marketing were bestowed upon Red Deer College last week from the National Council for Marketing and Public Relations.

Three awards for marketing were bestowed upon Red Deer College last week from the National Council for Marketing and Public Relations.

The college took a gold in the student recruitment campaign category for its Find Your Match effort.

It also took a silver for Your RDC in the video category and bronze for the continuing education visual and performing arts brochure in the class schedule category.

“We were especially pleased to be recognized among our peers for our work on the recruitment campaign,” said Joyce Fox, RDC marketing, communications and student recruitment director.

“Our campaign was unique and innovative, and it is a fantastic tool for prospective students to learn more about the programs at RDC that suit their personalities.”

The awards were handed out in Chicago at the council’s annual conference.

A jury of about 80 marketing and public relations professionals selected winning work from institutions across Canada and the United States.

The gold winning campaign, RDC Match, can be viewed on the college’s website at www.rdc.ab.ca/adcampaigns.

The other award-winning pieces can be viewed by visiting www.rdc.ab.ca/cebrochure and www.rdc.ab.ca/reporttothecommunity.