Red Arrow Motorcoach has dropped its Red Deer to Sylvan Lake service on Tuesdays and Thursdays because of poor demand.
The route also includes a Rocky Mountain House stop, if requested.
Morning and afternoon bus trips were discontinued on Dec. 1. Regular service continues on Mondays, Wednesdays and Fridays.
Red Arrow general manager John Stepovy said there weren’t enough passengers on Tuesdays and Thursdays to continue offering the service.
“We needed to make the change to make it a little bit more efficient.”
Stepovy said there’s a lot of potential but so far the route was only drawing a couple of people a day on average.
“That’s just not enough to make it sustainable.”
Reviews have been good from riders, but Stepovy wants to get more feedback to help cater service to local demands.
Red Arrow would like to hear what potential customers would like to see for routes, schedules and ticket prices. Service costs $10 one way and $19 return between Red Deer and Sylvan Lake.
“We’re trying to work with it to find the best solution for the public. We believe that there’s a demand. It’s just trying to figure out what’s going to meet the travelling public’s needs.”
The route employs a 14-passenger van and has several dropoff points in each community.
Those interested in providing suggestions can email firstname.lastname@example.org or call 1-800-232-1958.