Red Deer Toyota is taking part in Prairie Toyota’s second annual food drive that kicked off on Wednesday and will run until Jan. 7.
The initiative aims to surpass last year’s bounty and collect more than 20,000 pounds of food to be donated to food banks across the Prairies.
The company acknowledges the significant drop in donations (food and cash) following the holidays — Canadian food banks are at their lowest between January and April — and wants to do something about it.
Anyone who brings in a non-perishable item to a participating Prairie Toyota dealership may also be entered in a draw for a chance to win a 2014 Toyota Tundra worth about $38,880.
Red Deer Toyota is located at 413 Lantern Street in Red Deer County, just off of Gasoline Alley.
For more information, visit www.prairietoyota.ca/home.