Rona keeps network

Rona has decided not to sell its network of big box stores outside Quebec as the home renovation retailer attempts to build a turnaround by improving the customer experience, its new CEO said Tuesday. “If you have a happy customer that’s coming into your store and he’s leaving satisfied it helps to get him to come back,” Robert Sawyer, a former food retailing executive, said after speaking to shareholders for the first time. Sawyer said he plans to unveil his strategy next quarter, but the chain has decided not to sell its network of big box stores outside Quebec.

Rona has decided not to sell its network of big box stores outside Quebec as the home renovation retailer attempts to build a turnaround by improving the customer experience, its new CEO said Tuesday. “If you have a happy customer that’s coming into your store and he’s leaving satisfied it helps to get him to come back,” Robert Sawyer, a former food retailing executive, said after speaking to shareholders for the first time. Sawyer said he plans to unveil his strategy next quarter, but the chain has decided not to sell its network of big box stores outside Quebec.