SponsorEnergy helping charities

Ronald McDonald House Central Alberta is one of about 50 charities across Alberta that can receive profits from SponsorEnergy.

Ronald McDonald House Central Alberta is one of about 50 charities across Alberta that can receive profits from SponsorEnergy.

Through a profit-sharing initiative, SponsorEnergy donates 50 per cent of its profits for every kilowatt of power used by a residential or commercial customer to the charity chosen by the customer.

Ronald McDonald House Southern Alberta is another one of the charities people can choose to support.

Larry Mathieson, CEO of Ronald McDonald House for Southern Alberta and Central Alberta, said both Ronald McDonald Houses have also signed up to be SponsorEnergy customers after crunching the numbers.

“We’re paying a little less for natural gas than we were before, but the big bonus for us is we can direct 50 per cent of the profits back to ourselves,” Mathieson said.

And it’s a way for individuals and companies in Central Alberta to support their local Ronald McDonald House without having to write a cheque, he said.

He said the concept behind SponsorEnergy is new and one of the socially conscious business models that a growing number of businesses and entrepreneurs, mostly in the United States, are supporting.

“It will be interesting to see if this business model resonates with Albertans. We’re not expecting it to be an overnight game changer for us. But over the long run, it could be a really significant and unique source of revenue.”

For more information, visit sponsorenergy.com.

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